First-of-kind partnership encompasses design, production, merchandising
and marketing of equipment, apparel, accessories and other branded lifestyle
TORONTO, September 10 /CNW/ - Hilco TAG, LLC, a unit of Hilco Consumer
Capital, LLC, today announced that it has entered into a definitive agreement
with Sports Authority to be the exclusive licensee retailer in the United
States for four of golf's most well-known and respected brand names - Tommy
Armour(R), Ram(R), TearDrop(R) and Zebra(R). Terms of the licensing agreement
were not disclosed.
The announcement was jointly made today by Jeffrey B. Hecktman, Chairman
and CEO of The Hilco Organization ("Hilco"), James "Jamie" Salter, CEO of
Hilco Consumer Capital ("HCC"), David Peress, Managing Director of Crystal
Capital Fund Management, LLC, Doug Morton, Chairman and CEO of Sports
Authority, and David Campisi, President of Sports Authority.
The first-of-its-kind exclusive licensing/retailing licensing agreement
calls for HTAG and Sports Authority to partner in product design and
development as well as merchandising and marketing of all four brands. The
agreement's scope encompasses hard goods, including golf clubs, balls, bags
and carts as well as gloves, footwear, apparel, training aids and both
golf-related and non-golf-related accessories and merchandise, such as
"We are thrilled to have such a prestigious retailer as Sports Authority
as our partner," said Jeffrey Hecktman. He added, "I would also like to
congratulate Jamie Salter and his Hilco Consumer Capital team for having
structured and completed this major deal so quickly."
"We intend to invest heavily and intelligently in the Tommy Armour group
of brands as a major step in further growing the golf segment of our
business," said Doug Morton. "Our goal is to offer consumers the best value
proposition in golf equipment, apparel and accessories. Tommy Armour and RAM
are highly-recognizable, well-respected brands that will greatly enhance our
ability to serve the needs of our current customers, attract new customers and
create strong loyalties within both groups."
"This is a win-win for Hilco, Sports Authority and the Tommy Armour and
RAM brands," said Jamie Salter. "We have a major retailer partner that
understands their consumers very well and knows how to sell them golf
equipment, apparel and other lifestyle products. Our initial role is to help
Sports Authority develop the product line, particularly the hardgoods, and
provide strategic brand-building direction. In that regard, we are fortunate
to have brought on John Collins as CEO/CMO to lead the Hilco TAG family of
brands. John has over 25 years experience with companies such as Nike, Bauer,
Tommy Armour and RAM Golf, Volant Ski, Lamar and Sims Snowboards, Canon Inc.,
Kubik and many other sports brands. We have also retained the services of Mark
Adams as our lead product designer/engineer."
"Sports Authority and HTAG have mapped out a comprehensive hardgoods
product line strategy that positions RAM at an entry level price point to
provide quality equipment to beginning golfers," said David Campisi. "We will
then position Tommy Armour at a mid-level price point to provide the more
accomplished golfer with a broad range of advanced technology options in
irons, metalwoods and hybrids. You can expect softgoods and accessories to
follow the same positioning strategy," added Mr. Campisi.
About Tommy Armour and RAM
The Tommy Armour(R) brand has long been recognized by both consumers and
the trade for its highly-playable irons, most notably the world renowned
845(R) Irons and incredibly forgiving, perimeter weighted SilverScot(R) Irons.
The RAM(R) brand has been a mainstay for professional and recreational golfers
since 1947. RAM irons have been used by the winners of more than 100
professional tournaments and 15 major championships worldwide. TearDrop(R) and
Zebra(R) represent venerable brands in the putter and utility club categories.
About Hilco Consumer Capital, LLC
Hilco Consumer Capital ("HCC") was formed in 2006 to make private equity
investments in prominent consumer brands and build significant, additional
value in them through innovative product development, creative marketing and
licensing strategies. Among HCC's most recent acquisitions are the Tommy
Armour(R) Group of golf brands, purchased in partnership with Crystal Capital,
the Halston(R) fashion brand, purchased in partnership with The Weinstein
Company, and the Caribbean Joe(R) line of island apparel. HCC is a unit of The
Hilco Organization, a diversified financial services company specializing in
business and business asset acquisitions, asset monetization services, asset
valuation, special situation corporate finance and bridge lending services,
and retail consulting. Headquartered near Chicago, Hilco is a privately-owned
platform of 21 operating units, each with its own principals and management
team. Under the leadership of Jeffrey B. Hecktman, Chairman and CEO, Hilco has
grown to employ nearly 500 people in North America and the European Union.
About Sports Authority
The Sports Authority is one of the nation's largest full-line sporting
goods retailers offering a comprehensive high-quality assortment of brand name
sporting apparel and equipment at competitive prices. Headquartered in
Englewood, Colorado, the company operates over 400 stores in 45 U.S. states.
The Company's e-tailing website, located at www.sportsauthority.com is
operated by GSI Commerce, Inc. under license and e-commerce agreements. In
addition, a joint venture with AEON Co., Ltd. operates "The Sports Authority"
stores in Japan under a licensing agreement. In May, 2006 Sports Authority
completed a going-private transaction, led by Leonard Green & Partners, L.P.
and members of Sports Authority's management.
For further information:
For further information: Hilco Consumer Capital, LLC Richard L. Kaye
Chief Marketing Officer firstname.lastname@example.org 847-418-2711