Spirit Airlines, America's ultra low cost carrier, selects GuestLogix to increase on-board retail sales and attack higher fuel prices



    TORONTO, Aug. 20 /CNW/ - GuestLogix Inc. ("GuestLogix") (TSX-V:GXI), the
leading provider of on-board retail technology and solutions to the airline
industry, today announced that Spirit Airlines Inc., the largest ultra
low-cost carrier in the United States, Latin America and the Caribbean, will
be deploying GuestLogix' Mobile Virtual Store(TM) on its domestic and
international flights. The selection was made following Spirit's recent
aggressive move to remain focused on growing non-ticket revenue and adding
customer value in the face of escalating fuel prices.
    "Adding value rather than substantially raising fares is paramount to our
business model," said Spirit CEO Ben Baldanza. "We are in a better position
than any other carrier in the America's to succeed in this volatile
environment, and with the GuestLogix solution we can readily adapt our
on-board operations to introduce new products and services to secure new
revenues and enhance the travel experience for our passengers."
    The Spirit deal potentially adds another five million passenger trips
annually to GuestLogix' industry leading on-board retail platform, which
includes wireless handheld POS devices and integrated software services.
Airline operators simply pay for the platform access on a per transaction fee
basis.
    "We are delighted about this deal with Spirit, as it further demonstrates
that airlines are recognizing on-board retail innovation as a key opportunity
to drive new profitable revenue streams in the face of rising operating
costs," said Tom Douramakos, President and CEO at GuestLogix. "Spirit's
decision to implement our Mobile Virtual Store is a testament to the benefits
of our platform, specifically its ability to enhance Spirit's in-flight
customer service while also strengthening the company's bottom-line results."
    The GuestLogix Mobile Virtual Store(TM) enables airlines to become smart
and profitable on-board retailers. It optimizes planning and forecasting,
facilitates on-board sales transactions and provides rapid intelligence to
on-board retail trends to support merchandising, promotions, and logistics.
The solution takes all forms of payment, including cash (in multiple
currencies), credit cards, loyalty cards, stored value cards, vouchers and
coupon sales.

    About Spirit Airlines

    Spirit Airlines, Inc. (www.spiritair.com) is the largest Ultra Low Cost
Carrier (ULCC) in the United States, Latin America and Caribbean. Its
all-Airbus fleet, the youngest in the Americas, flies more than 200 daily
flights to 43 destinations. The company is based in Miramar, Florida, and
employs 2,300 professionals.

    About GuestLogix

    GuestLogix (www.guestlogix.com) is the leading provider of on-board
retail technology and solutions to the passenger travel industry. Through its
proprietary Mobile Virtual Store(TM) platform, the Company provides air, rail
and ferry operators the tools and products to become successful on-board
retailers, enhance service and drive ancillary revenue growth. With a customer
base consisting of world leading airlines such as American Airlines, Delta Air
Lines, Ryanair, Germanwings and Alaska Airlines, GuestLogix maintains
agreements to serve more than a half billion passenger trips annually.

    Forward-Looking Statements

    This news release includes certain forward-looking statements that are
based upon current expectations, which involve risks and uncertainties
associated with GuestLogix' business and the environment in which the business
operates. Any statements contained herein that are not statements of
historical facts may be deemed to be forward-looking, including those
identified by the expressions "anticipate", "believe", "plan", "estimate",
"expect", "intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not historical
facts, but reflect GuestLogix' current expectations regarding future results
or events. These forward-looking statements are subject to a number of risks
and uncertainties that could cause actual results or events to differ
materially from current expectations, including the matters discussed under
"Risks and Uncertainties" in the Filing Statement filed on July 14, 2008 with
the regulatory authorities. GuestLogix assumes no obligation to update the
forward-looking statements, or to update the reasons why actual results could
differ from those reflected in the forward-looking statements.

    
    (C) 2008 GuestLogix. All Rights Reserved.

    The TSX Venture Exchange Inc. has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.
    

    %SEDAR: 00024725E




For further information:

For further information: Media/Analyst: Josef Zankowicz, VP Marketing &
Communications, GuestLogix, (647) 500-1563, josefz@guestlogix.com; Misty
Pinson, Corporate Communications, Spirit Airlines, (954) 918-9432,
misty.pinson@spiritair.com; Investor: Kristen Dickson, Equicom Group, (416)
476-7814, kdickson@equicomgroup.com

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