A New Dimension in Trading Card Games
TORONTO, May 31, 2011 /CNW/ - As a follow-up to the hit entertainment
property and cultural phenomenon Bakugan, Spin Master Ltd. is thrilled
to announce the launch of Redakai™, an all-new boys action property, which features fresh new strategic
gameplay, amazing Blast3D™ technology and a televised series on Cartoon
Launching at Hobby/Specialty stores on June 4th, followed by mass retailers nationwide in August, Redakai™ is a
ground-breaking innovation in gaming, taking trading cards to the next
level with amazing Blast3D™ technology. Never before have trading
cards contained 3D and animation effects like Redakai™. A new "stack
to battle" gaming advancement automatically tracks your progress and
allows you to see the damaging effects of your attacks.
"We are very excited about Redakai and I think our gaming customers will
be too," says Ed Evans of All Things Fun!, a prominent hobby and gaming
retailer in New Jersey. "The cards themselves are revolutionary and
the game play is fantastic. Redakai literally has the potential to be
a game changer for the trading card game category."
"Everyone who has seen Redakai - from hobby store owners and mass
retailers, trading card game experts to kids in focus groups - has had
an amazing response," says Johnny O'Neal, Sr. Brand Manager of Redakai
for Spin Master. "We'll be building momentum all summer, with the
animated series in July and the toy launch in August, so we're poised
to make the jump to full-blown craze this fall."
Redakai: Conquer the Kairu is an animated kids adventure series on Cartoon Network starring Ky, a
15-year-old student of ancient martial arts who embarks on an
incredible quest to find the Kairu, a primordial alien energy force.
Helped by his friends Maya and Boomer, Ky travels the globe looking for
the Kairu to protect it from his extraterrestrial teenage opponents,
with the hope that one day he will become the greatest Kairu warrior of
them all - a Redakai.
Additionally, starting on launch day, June 4th, kids will be able to play Redakai™ through Official Redakai™ Organized
Play programs. Organized Play kits will contain everything needed to
run league events and tournaments: prize cards, training materials, and
game accessories. Redakai™ Organized Play will be fully supported at
Redakai.com, including nationwide leaderboards and achievements.
For additional information please visit www.Redakai.com.
About Spin Master Ltd.
A multi-category children's entertainment company since 1994, Spin
Master has been designing, developing, manufacturing and marketing
consumer products for children around the world and is recognized as a
global growth leader within the toy industry. Spin Master is best known
for such popular brands as boy's action phenomena and 2010 Boys Toy of
the Year winner Bakugan Battle Brawlers™, and award-winning brands Air
Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Zoobles™. The
company has also marked an entry into children's media with the launch
of Spin Master Entertainment, a subsidiary focusing on the design,
development and production of television and other media properties.
Spin Master employs 900 people with offices in Toronto, Los Angeles,
London, Paris, Hong Kong, Mexico, Munich, and central Europe. For
additional information please visit: www.spinmaster.com.
SOURCE Spin Master Ltd.
For further information:
| Spin Master Ltd.: || |
| Rachel H. Griffin |
Director of Global Communications
Spin Master Ltd. - Los Angeles
| Dale Gago |
Manager, Public Relations
Spin Master Ltd. - Toronto
T: 416-364-6002 ext 2219