Special Olympics Canada and AIR MILES(R) Reward Program Launch National Donation Campaign



    Shop November 17th and 18th and AIR MILES will donate reward miles to
    Special Olympics Canada

    TORONTO, Nov. 15 /CNW/ - This weekend, AIR MILES Collectors can help
raise AIR MILES reward miles for Special Olympics Canada at thousands of
retail locations from coast-to-coast by simply doing their regular shopping.
    On November 17 and 18, AIR MILES will donate two reward miles to Special
Olympics Canada every time a Collector uses an AIR MILES reward miles for
Everyone bonus coupon at participating retailers.
    "This weekend we encourage our millions of Collectors to simply use a
bonus coupon to raise AIR MILES reward miles that help Special Olympics
athletes achieve their dreams," said Candice Troupe, Director AIR MILES Reward
Program. "As we celebrate our 15th anniversary with the AIR MILES reward miles
For Everyone promotion, we are proud to truly give 'everyone' the chance to
make a difference in the lives of Special Olympics athletes."
    For more than 13 years, AIR MILES has partnered with Special Olympics
Canada to fly athletes to competitions and training facilities around the
world, including the recent World Summer Games in Shanghai, China.
    "As we celebrate our inaugural Special Olympics Canada month this
November, we are thrilled to partner with AIR MILES to give Canadians the
opportunity to help our athletes reach their Olympic dreams," said Deborah
Bright, President and CEO, Special Olympics Canada."
    The AIR MILES reward miles for Everyone promotion provides AIR MILES
Collectors with the opportunity to earn bonus reward miles at participating
Sponsors by using coupons from a coupon book or by downloading coupons from
www.airmilesforeveryone.ca.

    About the AIR MILES Reward Program
    ----------------------------------
    Founded in 1992, The AIR MILES(R) Reward Program is Canada's premier
coalition loyalty program. More than 9 million active Collector accounts,
representing approximately two-thirds of all Canadian households, actively
participate in the Program.
    The AIR MILES Reward Program allows Collectors to indulge in leisure,
entertainment, merchandise, travel and other lifestyle rewards quickly, simply
by doing their everyday shopping for products and services at AIR MILES
Sponsors. AIR MILES reward miles can be redeemed for more than 500 different
rewards, such as movie passes, family attractions, electronic merchandise,
sports and recreation, travel and more.
    Collectors can shop and collect AIR MILES reward miles at more than 100
brand-name Sponsors across the country, representing thousands of retail and
service locations nationally, including BMO Bank of Montreal, RONA, Shell,
SportChek (Sports Experts), The Shoe Company, American Express, A&P, Sobeys,
Safeway and IGA, and airmilesshops.ca. The AIR MILES Reward Program's website
is airmiles.ca.

    About Special Olympics Canada
    -----------------------------
    Special Olympics Canada is dedicated to enriching the lives of Canadians
with an intellectual disability through sport. It is a national not-for-profit
grassroots organization that provides sport training and competition
opportunities for over 31,000 athletes of all ages and abilities. More than
13,000 certified volunteer coaches are currently involved with Special
Olympics programs every day in virtually every community nationwide. For more
information, please checkout the website at www.specialolympics.ca





For further information:

For further information: Corporate Affairs, The AIR MILES Reward
Program, Tel: (416) 552-2346


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