Sparrowhawk Media, DIC Entertainment and Corus Entertainment Partner to Launch KidsCo, A Branded Global Channel for Children



    Fully-Dedicated Channel to Deliver Family-Friendly Programming To Over
    40 Territories Worldwide

    Sparrowhawk to Broadcast KidsCo with Content from Extensive Catalogs of
    DIC and Corus' Nelvana

    LONDON, ON, April 3 /CNW/ - Leading children's media companies,
Sparrowhawk Media, DIC Entertainment (DIC) and Corus Entertainment Inc.'s
Nelvana Enterprises, have created a strategic joint venture to launch KidsCo,
a multi-platform global television channel for children and families. The
announcement was made today by David Hulbert, CEO, Sparrowhawk, Andy Heyward,
Chairman and CEO, DIC and John Cassaday, President and CEO, Corus
Entertainment Inc.

    KidsCo, a 24/7 multi-platform channel, will be committed to providing a
responsible and entertaining environment for children and families around the
world. The unique channel will begin rolling out in 2007 utilizing
Sparrowhawk's state-of-the-art broadcast distribution facility in the U.S. and
the company's international network of affiliates. Veteran media executive
David Elstein serves as Chairman of Sparrowhawk, and Hulbert, former President
of Walt Disney International Television, is part of the management team at
Sparrowhawk that launched and managed the Disney channels worldwide and
currently broadcasts the international Hallmark channels. The first launch of
"KidsCo" is anticipated this Fall in Central and Eastern Europe with
subsequent premieres throughout 2008 and 2009 in approximately 40 territories
across Europe, Latin America and Asia Pacific.

    KidsCo will feature renowned animated and live-action television series
and feature-length movies from pre-eminent independent animation program
suppliers, DIC and Nelvana. DIC's programming library features over 3,000
half-hours of top quality series, including Inspector Gadget, Strawberry
Shortcake, Madeline, Dennis the Menace, Care Bears and more. With more than
3,000 half-hours of kids' programming, Nelvana Enterprises' catalog features
international favourites such as Babar, Franklin, The Adventures of Tintin and
Rolie Polie Olie. KidsCo will acquire programming from other major children's
content suppliers, produce original properties to launch on the channel and
will also feature prime-time family movies. KidsCo programming will be
localized market-by-market and will be programmed by day-parts to create a
strategic line-up targeting segmented audiences.

    "This alliance draws on the collective expertise of the best in the
business, and the libraries of our content partners contain some of the
world's most popular children's programming," said David Hulbert, Sparrowhawk
Media's Chief Executive. "The combined experience within the KidsCo
organisation has enabled us to develop this concept based on an innovative
business model from which we all benefit. He adds, "Sparrowhawk's global
commercial and technical distribution networks manage the successful operation
of the Hallmark Channel across more than 150 countries. It is this unique
combination of assets that enable us to deliver KidsCo in an environment
designed to reassure parents, at a price that platforms will find very
refreshing."

    "As the children's market continues to evolve it presents new challenges
for program suppliers looking to find a home for their product," stated
Heyward. "The KidsCo collaboration allows Sparrowhawk, Corus and DIC to
pioneer an innovative business model that allows us to own international
broadcast real estate to showcase our existing catalogs, as well as launch new
programming overseas." He adds, "KidsCo offers the partners a unique
opportunity to merge their combined strengths to create a truly dynamic
international distribution platform."

    "This partnership reinforces the strength of Nelvana's library in
international markets," said John Cassaday, President and CEO, Corus
Entertainment Inc. "We are proud to be partnering with Sparrowhawk Media and
DIC Entertainment to deliver on our shared mission of entertaining children
and families around the globe. Sparrowhawk's distribution expertise combined
with Nelvana and DIC's extensive libraries of parent-trusted programming will
provide audiences with highly-entertaining, family-friendly experiences
delivered in innovative ways."

    About Sparrowhawk Media:

    Sparrowhawk Media is a group of media companies operating television
channel broadcast and program distribution businesses worldwide. The group is
chaired by David Elstein with David Hulbert as Chief Executive. Backed by
Providence Equity Partners and 3i, Sparrowhawk owns and broadcasts the
international (non-US) versions of the Hallmark Channel, Movies 24 and KidsCo.
The 18 feeds for the international Hallmark Channel air across 152 countries
to more than 60 million subscribers in the UK, Europe, the Middle East,
Africa, Australia, Latin America and Asia. Movies 24 has recently launched on
Sky and Virgin TV in the UK and will be rolled out internationally in the near
future. Sparrowhawk also owns a state-of-the-art broadcast facility in Denver,
Colorado, which provides transmission facilities for both the Sparrowhawk and
third party channels operating as Sparrowhawk Broadcast Services.
Sparrowhawk's program distribution business owns the international rights to
more than 580 miniseries/TV movie dramas in the Sparrowhawk Distribution
Library (formerly the Crown Media/Hallmark Library) and also incorporates
Sparrowhawk's mobile video messaging business TxtBIG!

    About DIC Entertainment:

    DIC Entertainment, a fully-integrated global brand management company, is
dedicated to creating, developing, producing, distributing, marketing and
merchandising family-based intellectual properties. The Company serves as the
worldwide licensor for brands such as McDonald's, Strawberry Shortcake, and
Classic Trolls. DIC has become an industry leader in developing quality
content for kids with an extensive library of over 3,000 half-hours of
animated programming, including Horseland, Strawberry Shortcake, Liberty's
Kids, Madeline, Care Bears and Where On Earth Is Carmen Sandiego? In 2006, DIC
and AOL's kids' online destination KOL launched the new branded kids'
programming block, KOL's Saturday Morning Secret Slumber Party for CBS. As a
pre-eminent supplier of kids programming worldwide, DIC has developed
strategic partnerships with key broadcast partners throughout North America,
Europe, Asia, Latin America, Africa and Australia. DIC recently announced the
acquisition of Copyright Promotions, a pan-European licensing agency that
represents the licensing rights of a broad portfolio of world-renowned
companies including DreamWorks Animation, MGM, Marvel, Sony, Twentieth Century
Fox, Viacom and The Football Association. DIC is headquartered in Burbank,
California with offices in New York, Paris and London.

    About Corus Entertainment Inc.

    Corus Entertainment Inc., a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio with
additional assets in pay television, advertising and digital audio services,
television broadcasting, children's book publishing and children's animation.
The company's multimedia entertainment brands include YTV, Treehouse,
W Network, Movie Central, Nelvana, Kids Can Press and radio stations including
CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences
for its audiences across multiple platforms. A publicly traded company, Corus
is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience
Corus on the web at www.corusent.com.





For further information:

For further information: Michelle Orsi, Three.Sixty Communications (for
DIC), Tel: (310) 372-2309, Mobile: (310) 418-6430, michelle@360-comm.com;
Diana Pitt, Corus Entertainment, Tel: (416) 530-2801, Mobile: (416) 722-5099,
diana.pitt@corusent.com; Jane Muirhead, Sparrowhawk Media, Tel: +44 (0) 207
368 9136, Mobile: +44 (0) 7768 394487, jmuirhead@sparrowhawkmedia.com


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