Soyers Capital Limited Announces date of Annual General Meeting and BlueRush.Tv announces successful launch of Royal LePage TV



    SYMBOL: BTV

    TORONTO, Oct. 22 /CNW/ - Soyers Capital Limited ("Soyers")
(TSX-V: BTV),announced today that it will hold its Annual and Special Meeting
at 10:30 am on December 4, 2007 at the Toronto Board of Trade: 1 First
Canadian Place, Toronto, Ontario in the Osgood room. This will be the first
Annual and Special Meeting since Soyers' reverse take-over of BlueRush.Tv
("BlueRush"). BlueRush is a wholly owned subsidiary of Soyers. Investors are
encouraged to attend in order to learn more about BlueRush, its recent
accomplishments, as well as its future growth plans.
    BlueRush is also pleased to announce the successful production and launch
of two digital media solutions for Royal LePage. On September 11, 2007, Royal
LePage introduced its "Helping You in Real Estate" Podcast series. BlueRush
advised and produced the Podcasts, which are aimed at easing the home buying
process for Royal LePage consumers.
    Stemming from the favorable feedback from both clients and agents to the
Podcast series, Royal LePage wanted to extend the reach of its new digital
content and subsequently contracted BlueRush to aid with the execution. On
October 5, 2007, Royal LePage launched "Royal LePage TV" - which houses 10
educational episodes on the home buying and selling process. The series can be
viewed at www.royallepagetv.ca.
    "Both the videos and the Podcasts are great new tools for our sales
representatives and clients alike, as they both educate and entertain viewers
by visually depicting the home buying and selling process," stated Lisa da
Rocha, Royal LePage's Vice President, Marketing Communications. "By evoking
emotions and going beyond what text can display, these digital videos help our
clients be better educated when it comes to their home buying and selling
decisions. Through Royal LePage TV, we aim to create a more user friendly
experience for both our clients and agents."
    "Leveraging the power of the Web to allow Royal LePage agents to connect
with their clients, was our main objective throughout this project," said
Larry Lubin, President and CEO of BlueRush.TV. "The addition of online videos
was a natural extension to the Royal Lepage podcast series. BlueRush's
technology platform and rich media solutions helped create an educational and
entertaining customer experience for the Royal LePage brand."

    About Royal LePage

    Royal LePage is Canada's leading provider of franchise services to
residential real estate brokerages, with a network of over 13,000 agents and
sales representatives in 600 locations across Canada operating under the Royal
LePage, Johnston and Daniel, and Realty World brand names. Royal LePage
manages the Royal LePage Franchise Services Fund, a TSX listed income trust,
trading under the symbol "RSF.UN". For more information visit
www.royallepage.ca.

    About BlueRush.Tv

    BlueRush.Tv is a digital marketing company which combines leading edge
technology with award winning creative television production. BlueRush.Tv
creates innovative rich media solutions for distribution across all new
emerging medias: Internet, Web TV, iPods, Mobile Phones, Digital Signs and
Instore Kiosks. With expertise in programming, production, and marketing,
BlueRush.Tv provides its clients with digital video solutions which extend
some of the most recognizable brands into this emerging digital and Internet
age. BlueRush.TV is a wholly owned subsidiary of Soyers Capital Limited, which
is a publicly listed company on the TSX Venture Exchange ("BTV"). For more
information please visit www.bluerush.ca.

    Cautionary Statements

    Certain statements in this press release are forward-looking statements.
The reader is cautioned that assumptions used in the preparation of such
information, although considered reasonable by Soyers at the time or
preparation, may prove to be incorrect.
    Actual results achieved during the forecast period will vary from the
information provided herein as a result of numerous known and unknown risks
and uncertainties and other factors, many of which are beyond the control of
Soyers. There is no representation by Soyers that actual results achieved
during the forecast period will be the same in whole or in part as those
forecast. All dollar amounts in this press release are Canadian dollars unless
otherwise identified.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.




For further information:

For further information: Laurence Lubin, President, (416) 203-0618

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SOYERS CAPITAL LIMITED

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