Sotheby's Auction of Important 20th Century Design Features Pavilion Constructed From Environmentally Innovative UPM ProFi



    WESTMONT, Ill., June 6 /CNW/ -- Potential bidders from around the globe
are expressing interest in a unique structure that will be a featured piece at
Sotheby's Important 20th Century Design auction Saturday, June 14, in New
York. Originally designed as an exhibition pavilion, it is constructed almost
entirely from UPM ProFi, a wood-plastic composite made primarily with recycled
materials from UPM's label business.
    The pavilion is the result of a unique partnership of global forest
industry leader UPM, renowned Japanese architect Shigeru Ban and Finnish
design company Artek. A trailblazer in applying ecological thinking to
architectural design, Ban was inspired by UPM ProFi and sketched an exhibition
space for Artek that would be built from the new wood-plastic composite. The
pavilion was first presented by Artek and UPM at Salone Internazionale del
Mobile, Milan, Italy, then was reassembled for display in Helsinki, Finland,
and at Design Miami 2008 in Florida.
    Innovative and award-winning, UPM ProFi leads the next generation of
wood-plastic composites. Not only does it offer new levels of performance, but
with new recycling technology at its core, it makes a positive impact on the
environment. UPM ProFi is manufactured from surplus materials, primarily paper
and plastic, left over from the production of self-adhesive labelstock by UPM
Raflatac, the Label Division of UPM. The process residue is sent to UPM
ProFi's production facility where it is recycled and transformed into UPM
ProFi products.
    "The pavilion is a perfect match of UPM's drive in product innovation and
Artek's world-class design," said Markku Koivisto, Director, UPM ProFi.
Koivisto emphasized UPM's commitment to the environment and sustainability
which led to the development of UPM ProFi. "We are continuously researching
new ways of reducing waste at all stages of our products' lifecycles," he
said. "UPM ProFi is a great example of our sustainable approach to business
and the flexibility to think across traditional lines of business."
    Sotheby's Important 20th Century Design pre-auction exhibition is open
for public viewing June 8-13 in New York. The auction takes place June 14 at
10 a.m. The pavilion, created for Artek by renowned architect Shigeru Ban from
UPM ProFi recycled material, is expected to sell for USD $800,000 to $1.2
million.
    
    For more information and photography, please see:
    
    UPM ProFi: http://www.upm-kymmene.com > Media Relations > Press kits >
UPM ProFi. Images from Sotheby's auction will be available for download June
16.
    
    Artek-pavilion: http://www.artek.fi > News/Press > Download
    Sotheby's "Important 20th Century Design" -sale: http://www.sothebys.com
    UPM:
    
    UPM is one of the world's leading forest products groups. The Group
employs around 26,000 people and in 2007 made sales of EUR 10 billion. UPM's
main products include printing papers, label materials and wood products. The
company has production units in 14 countries and its main market areas are
Europe and North America. UPM's shares are listed on the Helsinki stock
exchange and the company has an ADR program on the OTC market in the United
States. http://www.upm-kymmene.com.
    
    Sotheby's New York:
    Sotheby's, 1334 York Avenue at 72nd Street, New York, NY 10021
    
    Sotheby's is a global company that engages in art auction, private sales
and art-related financing activities. The Company operates in 40 countries,
with principal salesrooms located in New York, London, Hong Kong and Paris.
The Company also regularly conducts auctions in nine other salesrooms around
the world. Sotheby's is listed on the New York Stock Exchange under the symbol
BID.
    http://www.sothebys.com




For further information:

For further information: Markku Koivisto, Director, UPM ProFi business, 
011+358 40 861 2852, or UPM Corporate Communications 24-hour Media Desk,
011+358  40 588 3284, communications@upm-kymmene.com, or Sharon Pond,
Communications  Manager, UPM North America, +1-630-386-2681 Web Site:
http://www.upm-kymmene.com                  http://www.upmprofi.com         
        http://www.sothebys.com                  http://www.artek.fi

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