"Sophie's Run" Spans More Than 780 Kilometers to Raise Colorectal Cancer Awareness



    TORONTO, Aug. 29 /CNW/ - On September 1, 2008, Nicole Chuchmach and her
team will begin an eight-week run from her hometown of Milton, Ontario to the
heart of New York City to raise awareness about colorectal cancer, the
second-leading cause of cancer deaths in Canada and the United States.
    Running is close to Nicole's heart. She began to run as a way to cope
with her mother Sophie's battle with colorectal cancer. What started out as
5 km per week turned into 120 km per week shortly after Sophie passed away.
Nicole has now made it her mission to raise awareness and funding about
colorectal cancer as she takes this 780 km journey.
    "After watching my mother suffer and die from colorectal cancer, I don't
want anyone to have to go through the same battle; I'm doing what I know best
to educate people that the disease can be prevented, and successfully treated
when detected early through screening," said Nicole.
    Supporters are invited to a launch event for "Sophie's Run," which will
take place at Ned Devine's Irish Pub, 575 Ontario Street South in Milton,
Ontario. The event starts at 8:30 a.m. EDT on September 1, with the run
commencing at 10:30 a.m. EDT. Events and educational forums are planned all
along the route. The team's final destination will be the Canadian Consulate
General in New York City on October 24, where the Colorectal Cancer
Association of Canada and the Colorectal Cancer Association of America will
hold a celebratory press conference and reception.
    Individuals can visit the "Sophie's Run" or Colorectal Cancer Association
of Canada Web site, www.sophiesrun.ca / www.colorectal-cancer.ca, to support
and even join the Run.

    About Colorectal Cancer

    Colorectal cancer - cancer of the colon or rectum - is the second leading
cause of cancer death in Canada and the United States. The disease surpasses
both breast and prostate cancer in mortality.
    An estimated 21,500 Canadians will be diagnosed with the disease this
year, and approximately 8,900 will die from it. However, colorectal cancer is
90 percent preventable and curable when detected early.
    Men and women are affected almost equally by colorectal cancer. One in
14 men and one in 16 women in Canada are expected to develop the disease
during their lifetime. One in 27 men and one in 31 women will die from it.

    About the Colorectal Cancer Association of Canada / Colorectal Cancer
    Association of America

    The Colorectal Cancer Association of Canada and the Colorectal Cancer
Association of America are the leading North American non-profit organizations
dedicated to increasing awareness of colorectal cancer, supporting patients,
and advocating for national screening and timely access to effective
treatments for the disease.




For further information:

For further information: or to schedule an interview, please contact:
Nikki Olivier, Ogilvy Public Relations, (212) 880-5336
nikki.olivier@ogilvypr.com

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Colorectal Cancer Association of Canada

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