Sony's Third Generation Reader Digital Book Gives Readers a "Feel" for the Printed Page



    Sony eBook Store Offers Enhanced Functionality

    TORONTO, Oct. 2 /CNW/ - With the latest edition of Sony's Reader Digital
Book, announced today, readers can truly let their fingers do the walking.
    An interactive touch screen display allows for the most intuitive digital
reading experience to date. The new model, PRS-700, will join the PRS-505
model in the Reader family to give consumers a choice of how they would like
to read electronically.
    Svelte and stylish, the newest Reader still sports the dimensions of a
slimmed down paperback book. The textured black casing and soft black cover
contribute to its envy-inspiring design. And, at about 10 ounces, it's the
perfect way to carry all of your favorite books with you wherever you go.
    A sizeable six-inch display with touch screen capability allows
booklovers to flip pages with the slide of a finger. In addition, readers can
easily search terms within a document or book, create notes using the virtual
keyboard and highlight text with the included stylus pen.
    Five pre-set text sizes are available so readers can find the one most
comfortable for them and for those who need an even closer look, zooming in is
as easy as tapping the screen.
    The device still features high-resolution, high contrast electronic paper
display technology which provides a reading experience very much akin to
ink-on-paper. The result is crisp text and graphics that are highly readable,
even in bright sunlight. For times when ambient light is not available, Sony
is the first to offer a built-in LED reading light.
    Expanded memory offers enough capacity to store about 320 average digital
books. Using optional removable Memory Stick Duo media or SD memory cards,
this Reader can hold literally thousands of books and documents.
    "Readers now have another choice in digital books," said Junior Ali,
director of marketing for portable audio products, Sony of Canada Ltd. "This
new model has the eye-popping design and intuitive functionality that people
have come to expect from Sony."

    Family Resemblance

    Like its close relative the PRS-505 model, the new 700 model uses minimal
power and can sustain up to 7,500 pages of continuous reading on a single
battery charge. It supports multiple file formats for eBooks, personal
documents and music. With the included eBook Library 2.0 PC software, you can
easily transfer Adobe PDF documents with reflow capability, Microsoft Word
documents, BBeB files and other text file formats to the Reader. The device
can store and display EPUB files and work with Adobe Digital Editions
software, opening it up to almost a limitless quantity of content.

    Sony eBook Store 2.0

    Sony's eBook store will also have a new face. This month, a re-designed
page layout with more prominent book cover art and flash-based promotions will
improve the overall visual appeal of the site. A streamlined checkout process
along with updated search and discovery make finding and purchasing an eBook a
breeze.

    Pricing and Availability

    The new Reader will be available in November for about $400. It will come
complete with a USB cable, eBook Library PC companion software and a
colour-coordinated, protective soft cover. Both the PRS-505 and the PRS-700
models along with their optional accessories can be purchased direct through
www.sonystyle.ca, and at Sony Style(R) locations across Canada.

    About Sony of Canada Ltd.
    -------------------------
    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray Disc(TM) players, BRAVIA(R) televisions, Cyber-shot(R) digital
cameras, Handycam(R) Camcorders, VAIO(R) computers, broadcast cameras, IPELA
security cameras and video conferencing and many more products that deliver
the true entertainment experience.
    Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games and
online businesses.
    With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support a network of more than 500 authorized
dealers and 80 Sony Style(R) retail locations across Canada.
    Sony Canada is proud to support the communities in which it operates
through corporate sponsorships of organizations that include the
Make-A-Wish(R) Canada, the United Way of Canada and Earth Day Canada.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Candice Hayman, Sony of Canada Public
Relations, Candice_hayman@sony.ca, (416) 718-5048

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