Sony's charming Cyber-shot digital cameras become the life of the party



    TORONTO, March 8 /CNW/ - Sony of Canada announced today a line of slim
and stylish Cyber-shot T-series digital cameras that are destined to be a
favourite companion for fashion conscious consumers.
    The 8-megapixel DSC-T100 digital camera is a showstopper with the most
powerful zoom and largest LCD screen available in the T-series. With its Carl
Zeiss(R) 5x optical zoom lens and 3-inch LCD screen. Next up is the
8-megapixel DSC-T20 digital camera that features a Carl Zeiss 3x optical zoom
lens and a 2.5-inch LCD screen, and will hit the scene in pink, white, black
and silver.
    "There's a generation of style-conscious, tech-savvy people who want the
brands and products in their lives to reflect who they are," says Akehiro
Kaiya, General Manager, Digital Imaging Products, Sony of Canada Ltd. "Our new
T-series digital cameras can give these customers the form factor and advanced
technologies they're looking for."
    At less than a half-inch thick, the T-series digital cameras can easily
slip into a clutch purse or the pocket of a jacket. Be confident they are
safely tucked away with three different styles of matching camera cases
available in pink, red, green, grey, creme, brown and black, which will be
sold separately.

    Let Sony Take You Higher

    When it comes to entertaining, the living room is the hub. Sony's new
T-series digital cameras feature high-definition outputs that connect easily
to HD equipment. Once the photos are viewed in the utmost clarity, color and
detail available from an HDTV set, there's no going back to huddling around a
PC. And tech-savvy snappers know that standard-definition equipment can't
display the full glory of even a 2-megapixel picture.
    Sony's new T-series digital cameras have a number of options for
high-definition photo viewing. All are compatible with the Sony VMC-MHC1 HD
component cable used for simple connection to an HDTV set. The new T-series
can also be connected to the new Sony CSS-HD1 high-definition Cyber-shot
Station(TM) with a bundled component cable and a remote commander. The
Cyber-shot Station can also work as a charger for the camera.
    All of the new cameras are equipped with a built-in slide show function
for play back of images, complete with dynamic transitions choreographed to
music.

    Don't Let Bad Photos Kill the Buzz

    The party people will look fabulous in every shot with Sony's new face
detection technology. It can identify up to eight faces in the camera's LCD
frame, and automatically adjust white balance and flash as well as focus and
exposure for sharp, clear photos.
    Shooting in low light doesn't have to result in blurry, grainy photos.
Sony's Super Steady Shot(R) optical image stabilization counters camera shake
and stabilize images so you can easily shoot with longer exposure times. Armed
with high light sensitivity (up to ISO 3200), it is now possible to shoot at
high shutter speeds without using the cameras' flash and spoiling the mood of
the pictures. Sony's Clear RAW(TM) noise reduction technology will help reduce
the picture noise common to low-light exposures.

    Technology That Won't Slow Down Snapping

    Sony's new T-series cameras are powered by the Bionz(TM) processing
engine, first used in Sony's Alpha digital SLR camera system. Not only does
this robust processing engine deliver the fast image processing speeds needed
to produce color-rich, detailed pictures for true high-definition photo
viewing, it also speeds up the cameras' response times and extends battery
life.
    With a simple sliding of the lens cover, the T100 and T20 are ready to
shoot in less than one second and are prepared for the next shot in the same
amount of time. The T-series will keep snapping for the duration of the party
- on a full charge, up to 380 shots for the T100 and 340 shots for the T20
model.

    Editing That's as Easy as 1-2-3

    The T-series cameras' internal functions include PC-free editing options.
Red-eye correction and dynamic range optimization will adjust under or
over-exposed areas and can be performed without having to make several
adjustments to the camera. Photos can be retouched and enlivened on the spot
with up to four filter selections, such as the fish-eye filter for an amusing
fishbowl effect.
    The T-100 Cyber-shot digital camera will ship in March at an MSRP of
about $500 while the T-20 Cyber-shot will be available in April at an MSRP of
about $400.
    For further information, please visit us at www.sony.ca,
www.thesonystore.ca or www.sonystyle.ca, Sony's product information and
e-commerce Web site.

    About Sony of Canada Ltd.

    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation of Tokyo, Japan, a world leader in the manufacture and
marketing of electronic and computer products for consumer, business,
electronics publishing and multimedia applications on a global scale. With
headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,000 employees support 77 Sony stores and a network of more
than 500 authorized dealers across Canada.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Sony of Canada, Tony Smith, General Manager,
Marketing Communications, (416) 495-3707, tony_smith@sony.ca; Silverhammer
Public Relations, Michelle Cowan Lefler, Counsellor, (416) 324-2024,
michelle_lefler@silver-hammer.com

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