Sony Style Launches Green Glove(TM) Service



    - Service intended to encourage consumers to recycle old televisions -

    TORONTO, April 20 /CNW/ - Sony Canada announced today the launch of Sony
Style's Green Glove(TM) service, its newest program to help divert old
electronics from landfill.
    Beginning April 22nd, Sony Style retail locations in Edmonton and Calgary
will offer customers the opportunity to have their old televisions hauled away
and responsibly recycled when they use Sony's in-home delivery service when
purchasing a new Sony(R) BRAVIA(R) LCD television in store.
    In addition to delivering, unpacking and setting up the new Sony BRAVIA
television, authorized Sony service professionals will remove, at the
consumer's request, any brand of old televisions for responsible recycling as
part of its national program in partnership with Global Electric Electronic
Processing Inc. (GEEP).
    "Sony Canada is at the forefront of industry recycling efforts by
providing consumers more ways to conveniently and responsibly recycle their
old electronics," said Robin Powell, VP retail division, Sony of Canada Ltd.
"With Sony Style's Green Glove service we're providing consumers with another
way to recycle their old TVs, without even leaving their homes."
    In the coming months, Sony Style plans to roll out its Green Glove
service across Canada where the required home-delivery support exists.
    Customers to whom Sony Style's Green Glove service is not yet available
can recycle their old Sony TVs and other Sony branded electronics in a
responsible manner through Sony Canada's award-winning national recycling
program. A list of the 29 collection sites is located at
www.sony.ca/environment.
    In addition, all Sony Style retail locations across Canada accept
handheld electronics for recycling, at no charge. Handheld electronics include
camcorders, cameras, Walkman personal stereos, PDAs, cellular and cordless
phones, and portable rechargeable batteries. Sony Style also offers a notebook
trade-in program.
    To find a Sony Style retail store nearest you, visit
www.sonystyle.ca/retail.

    
           Sony Canada's environmental sustainability initiatives
    

    Sony's environmental leadership role includes focusing on
environmentally-conscious product design, recycling end-of-life products,
fostering environmental education in youth, and environmental improvements at
operations.
    Sony Canada is a founding member and active participant in the
Electronics Product Stewardship Canada (EPSC) initiative. EPSC's mandate is to
work with provincial governments to develop environmentally sustainable and
economically efficient programs across Canada to collect and recycle
end-of-life electronics.
    For more information, visit www.sony.ca/environment.

    
    About Sony Style
    ----------------
    

    Sony Style is the only place in Canada where customers can experience
Sony's full HD solutions hands-on. Sony Style uniquely represents a full-line
of Sony products including VAIO notebook computers, BRAVIA flat panel Full HD
televisions, PlayStation consoles and games, and the entire Digital Imaging
camera selection.

    
    About Sony of Canada Ltd.
    -------------------------
    

    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray Disc(TM) players, BRAVIA(R) televisions, Cyber-shot(R) digital
cameras, Handycam(R) Camcorders, VAIO(R) computers, broadcast cameras, IPELA
security cameras and video conferencing and many more products that deliver
the true entertainment experience.
    Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games and
online businesses.
    With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support a network of more than 500 authorized
dealers and 73 Sony Style retail locations across Canada.
    Sony Canada is proud to support the communities in which it operates
through corporate sponsorships of organizations that include the
Make-A-Wish(R) Canada, the United Way of Canada and Earth Day Canada.





For further information:

For further information: Candice Hayman, Sony of Canada Public
Relations, Candice_hayman@sony.ca, (416) 718-5048

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