Sony saves energy with new BRAVIA "ECO" televisions



    
         With innovative power-saving features, the VE5-series sets
                  a new standard for HDTV energy efficiency
    

    CES BOOTH 14200, LAS VEGAS, Jan. 7 /CNW/ - Sony took another important
step on the environmental front today by unveiling a series of high
performance energy efficient televisions.
    The new BRAVIA VE5-series models offer substantial power savings thanks
to a zero-watt standby power switch, along with motion and light sensors that
minimize energy usage without compromising performance.
    The 52-inch KDL-52VE5, the 46-inch KDL-46VE5 and the 40-inch KDL-40VE5
models (all measured diagonally) are also the first to incorporate Sony's
exclusive micro-tubular Hot Cathode Fluorescent Lamp (HCFL). The technology
helps reduce power consumption by almost 40 percent compared to the company's
other LCD HDTV models, without compromising on overall picture brightness.
    "Sony is committed to being environmentally conscious," said Patrick
Lapointe, director of television marketing, Sony of Canada Ltd. "Our new ultra
energy-efficient VE5 TVs represent this commitment and help consumers save
money through lower power consumption."
    Televisions often are left unattended by children or others who become
busy and forget to turn the set off when they leave the room. Sony's Presence
Sensor feature solves the issue by automatically turning off the picture when
no one is present in the vicinity after a user-set timeframe. When the sensor
detects motion, the TV turns itself back on instantly.
    The VE5 models are Sony's first televisions to offer a zero-watt standby
Energy Saving Switch. When not in use, the standby switch can be manually
turned off, cutting power to nearly zero watts. Simply flip the switch back on
and the TV is fully operational.
    Additionally, the sets feature a light sensor that will automatically
adjust the backlight depending on ambient room light. The setting saves energy
and improves image contrast by lowering the backlight when it is set
unnecessarily high in dimmer room light.
    All of Sony's new 2009 LCD high-definition televisions exceed Energy Star
3.0 requirements. By employing a range of innovative power-saving features,
the VE5-series sets a new standard for HDTV energy efficiency.
    On the performance front, the sets feature Sony's Motionflow(TM) 120Hz
technology for improved sharpness and detail in fast-moving images. The models
also offer a USB input for playing audio files from a USB storage device or
connecting a compatible digital camera to display photos.
    The models are compatible with Sony's BRAVIA Link modules including the
BRAVIA Wireless Link, BRAVIA Input Link and BRAVIA DVD Link.

    
    The models also feature:

    -   The BRAVIA Engine(TM) 2                    -   Single PC, component,
    -   BRAVIA Sync                                    composite and S-video
                                                       inputs
    -   24p True Cinema                            -   Favourites menu
    -   4 HDMI inputs

    The BRAVIA Link modules are currently available online at www.sonystyle.ca
and at Sony Style(R) retail stores and other authorized Sony dealers across
Canada. The VE5-series televisions will be available this summer both direct
from Sony and from authorized retailers.

    About Sony of Canada Ltd.
    -------------------------
    

    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray Disc(TM) players, BRAVIA(R) televisions, Cyber-shot(R) digital
cameras, Handycam(R) Camcorders, VAIO(R) computers, broadcast cameras, IPELA
security cameras and video conferencing and many more products that deliver
the true entertainment experience.
    Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games and
online businesses.
    With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support a network of more than 500 authorized
dealers and 81 Sony Style retail locations across Canada.
    Sony Canada is proud to support the communities in which it operates
through corporate sponsorships of organizations that include the
Make-A-Wish(R) Canada, the United Way of Canada and Earth Day Canada.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    




For further information:

For further information: Candice Hayman, Sony Canada Public Relations,
(416) 718-5048, Candice_hayman@sony.ca

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