Sony redefines LCD picture quality with new XBR HDTV line



    New Technologies Deliver Exceptional Color Reproduction and Black Levels

    TORONTO, June 5 /CNW/ - Sony today introduced six new BRAVIA(R) XBR
flat-panel LCD high-definition televisions including models with Triluminos
LED backlight and local dimming for outstanding black-level reproduction and
unmatched contrast.
    The new models expand the BRAVIA LCD line up to 29 models ranging in
screen size from 19- to 70- inches measured diagonally.
    The XBR models represent Sony's premium line, delivering the latest
features and the pinnacle of picture quality.
    "Critics consistently praise BRAVIA as the best HDTVs on the market, and
the XBR badge indicates the best of the best," said Patrick Lapointe, director
of marketing, Television for Sony Canada's Consumer Products Group. "Consumers
can now experience the quality of BRAVIA from small-sized models all the way
up through our premium big screen XBR series."

    
                                 XBR8-Series
    

    Leading the line is the full HD 1080p 55-inch KDL-55XBR8 and 46-inch
KDL-46XBR8 models (all measured diagonally). The models incorporate Sony's
TRILUMINOS(R) three-color LED backlight technology with local dimming coupled
with 10-bit processing and 10-bit panel to deliver exceptionally deep black
level and accurate colors.
    Sony's TRILUMINOS LED backlight technology dramatically expands the TV's
colour range by aligning individual clusters of red, green and blue LEDs,
significantly elevating colour purity compared to traditional single white LED
backlights.
    Additionally, the sets offer the new Advanced Contrast Enhancer PRO (ACE
PRO) technology. ACE PRO, which features Sony's own algorithm for local
dimming, improves contrast and dynamic range by controlling the LED backlight
level by area so that detail is maintained in the dark areas, while other
areas are driven near peak brightness. The technology reduces unnecessary
light emission resulting in true, deep blacks and reduced power consumption
compared to conventional LED backlit models.
    The models also feature BRAVIA Engine(TM) 2 PRO, which is Sony's latest
high quality picture processing technology and the company's Motionflow 120Hz
high frame rate technology.
    Sony's Motionflow technology allows you to enjoy movies and prime-time TV
(film-based content) with exceptional clarity and resolution in motion. The
Motionflow algorithm identifies film content and removes "judder" resulting in
a clearer picture with smoother motion during sweeping pans without a visible
jerking or stuttering. Additionally, Motionflow 120Hz technology creates
60 unique frames between each of the existing 60 frames, doubling the frames
displayed per second, further improving images for fast action sports and
other programming.
    Rounding out the picture enhancement suite in the XBR8 is x.v.Color
compatibility. This technology expands the potential colour data range of
video by about 1.8 times, resulting in the display of more natural and vivid
colors similar to what the human eye can actually see. This complements Sony's
HD camcorder models and Blu-ray Disc players, which capture and display colour
range beyond what broadcasters currently deliver.
    The models also feature Sony's Digital Media Extender (DMeX), providing
the ability to seamlessly add new features. DMeX allows users to connect
optional expansion modules such as the BRAVIA DVD Link, the BRAVIA Wireless
link, the BRAVIA Input Link, which will ship later this year, and the
currently available BRAVIA Internet Video Link.
    The BRAVIA Internet Video Link module attaches to the back of a selection
of the Sony's 2007 and 2008 BRAVIA LCD flat-panel television models. The
service seamlessly streams on-demand entertainment including movies, TV
programs, your favorite YouTube videos and a variety of other content not
found on network or cable/satellite TV. The service connects to the Internet
via your existing broadband Ethernet connection and streams content at no
additional charge. Content is easily navigated with Sony's Technical Emmy(R)
award-winning Xross Media Bar (XMB)(TM) user interface.
    Rounding out the feature set is Digital Media Port (DMP) compatibility,
which provides access to video and music from portable media devices like
compatible Walkman(R) and iPod(R) players and other DMP accessories, which are
sold separately. The models also can display digital photos using creative
multi-plane 3D graphics slideshows from USB devices, as well as access photos
from your PC in another room using Digital Living Network Alliance (DLNA)
compliant devices via your home network.
    Sony's new 3D Favorites Menu complement the XMB graphical user interface,
which has been also been enhanced with Sony-unique integration of TV Guide
providing easy access and navigation of content and menus through colorful
thumbnails and logically placed icons.
    Inputs found on the XBR8 models include four 1080/60 24p HDMI connections
(HDCP), two 1080/60p HD component inputs, a 1080/60p-capable PC input,
Ethernet (RJ-45) port and a RS-232C connection.

    
                                 XBR7-Series
    

    The full HD 1080p XBR7-series features the 70-inch KDL-70XBR7 model. With
WCG-CCFL backlight, 10-bit processing and 10-bit panel, and ACE (Advanced
Contrast Enhancer circuitry), the model delivers outstanding picture quality
and elegant style only BRAVIA can deliver.
    The KDL-70XBR7 features BRAVIA ENGINE 2 Pro digital video processing. The
model features Sony's Motionflow 120Hz high frame rate technology and
x.v.Color. Rounding out the feature set on the model is the new 3D Favorite
Multi-plane graphics, XMB graphic interface with TV Guide, BRAVIA Sync, DMeX
and DMP compatibility.
    The XBR7 model also can display digital photos and play digital music
from USB devices and photos from Digital Living Network Alliance (DLNA)
compliant devices via your home network.
    Inputs include four 1080/60 24p HDMI connections (HDCP), two 1080/60p
component inputs, a 1080/60p PC input, Ethernet (RJ-45) port and a RS-232C
connection.

    
                                 XBR6-Series
    

    Complementing the full HD 1080p 32-inch class (31.5 inch diagonal)
KDL-32XBR6 and 37-inch KDL-37XBR6 models previously announced, the full HD
1080p 52-inch KDL-52XBR6, 46-inch KDL-46XBR6 and the 40-inch KDL-40XBR6 models
were also introduced today (all screen sizes measured diagonally). The models
offer a space-saving bottom speaker, and floating-glass industrial design.
    All of the new XBR series models also offer the option of additional
speaker grille colour accents including silver, red, brown and gold. The
optional colour grilles can be purchased separately. XBR8 and XBR7 models ship
with a black grille cover. The XBR6 ships with a silver grille cover.
Additional grille covers are sold separately.
    All of the new BRAVIA models ship this fall. They will be offered at
sonystyle.ca, Sony Style retail stores, and at authorized Sony dealers across
Canada.

    About Sony of Canada Ltd.
    -------------------------
    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray Disc(TM) players, BRAVIA(R) televisions, Cyber-shot(R) digital
cameras, Handycam(R) Camcorders, VAIO(R) computers, broadcast cameras, IPELA
security cameras and video conferencing and many more products that deliver
the true entertainment experience.
    Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games and
online businesses.
    With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support a network of more than 500 authorized
dealers and 80 Sony Style retail stores across Canada.
    Sony Canada is proud to support the communities in which it operates
through corporate sponsorships of organizations that include the
Make-A-Wish(R) Foundation Canada, the United Way of Canada and Earth Day
Canada.





For further information:

For further information: Sony of Canada, Candice Hayman, Public
Relations Specialist, (416) 718-5048, Candice_hayman@sony.ca

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