Sony launches new Walkman(R) Video MP3 Player



    TORONTO, March 1 /CNW/ - Sony of Canada Ltd. today announced the launch
of the new NW-A800 series Walkman(R) Video MP3 Player. This stylish,
ultra-slim Walkman gives consumers the opportunity to take a variety of
digital content with them wherever they go. The new Walkman Video MP3 Player
offers an unparalleled visual and audio experience without compromising screen
size. Walkman has always stood for portability and now customers can store
everything - whether it's a favorite video clip, treasured photo, or music
library - in one incredibly compact package.
    Gabrielle Holmes, Senior Marketing Manager, Portable Audio and Connect
products, Sony of Canada Ltd., says, "The new Walkman Video MP3 player
combines the best visual experience with the ultimate in Sony sound
technology. As the newest member of the Sony family, the Walkman Video MP3
player is sure to delight and entertain our customers. This tiny player lets
them take their favorite music, personal or downloaded movies, and digital
images with them whenever and wherever they go."

    Video on the Go

    The Walkman Video MP3 player is small enough to slip into any pocket yet
features a 2" QVGA (320 x 240 pixels) color TFT LCD screen that offers
unbeatable clarity, high contrast and supreme color reproduction. Videos can
be viewed both horizontally and vertically to further enhance the
entertainment experience. Downloading video content is easy with simple drag
and drop functionality. Video playback supports popular MPEG-4 and
AVC(H.264/AVC) Baseline profile formats at up to 30 frames per second. This
allows customers to enjoy video clips downloaded from the Internet or
personal/family videos recorded through a video camera like a Sony Handycam(R)
camcorder. File conversion, if needed, can be performed through the supplied
ImageConverter software.

    Photo on the Go

    Offering consumers yet another way to share their photos, the Walkman
Video MP3 player supports jpeg image storage, viewing and slideshow. Favorite
snapshots taken with a digital still camera, such as a Sony Cyber-shot(R), can
be accompanied in a slideshow by favourite tunes. Easy navigation lets
customers view the images in various formats including thumbnails, lists and
photo-by-photo. Taking treasured memories on the go, whether still or video,
is now easier than ever.

    Music on the Go

    The Walkman brand has long been associated with the highest quality in
audio playback and the Walkman Video MP3 player continues to uphold this
standard with three clear audio technologies. "Clear Stereo" and "Clear Bass"
are included in the NW-A800 series Walkman, and Sony's newly developed Digital
Sound Enhancement Engine (DSEE) restores the high frequency range typically
lost in compression. These audio technologies are enhanced by the supplied
high quality, popular 13.5mm EX headphones. To complement the NW-A800's
outstanding audio quality, the Sony CONNECT (TM) online music store
(www.sonyconnect.ca) offers high quality downloads that cater to all music
lovers with a range of more than 1 million tracks spanning all genres and
musical tastes.

    Long Battery Life

    For consumers that have been disappointed when an MP3 player's battery
dies halfway through a great song or video, the Walkman Video MP3 player has
extended battery stamina that provides up to 30 hours of continuous music
playback or 8 hours of continuous video playback, which exceeds similar
players currently in the Canadian market.

    User Friendly Interface

    Pulling it all together is a very friendly user interface that makes
searching for video, photo and sound tracks in the library easier than ever.
Using the iconic images from the main menu of the Walkman NW-A800, customers
can find any song easily by filtering through album, artist or genre and
display the lists of album, photos and videos with image thumbnails.

    The Walkman Video MP3 player is available in three memory sizes: 2GB, 4GB
and 8GB with three color options: Jet Black, Pearl Pink and Snow White. A
range of optional accessories, including a carrying case, neck strap, cradle
and car kit, will be available at launch. Sony's A2DP stereo Bluetooth audio
kit (WLA-NWB1) provides a wireless music solution for those with stereo
Bluetooth enabled audio devices such as headphones, portable speakers or in
car entertainment. For the home, the sleek, compact cradle-style audio speaker
system (CPF-NW001) releases music through powerful 25W speakers and subwoofer
for crystal clear sound quality.
    The Walkman Video MP3 Player NW-A800 series will be available in Canada
in May 2007 at an MSRP of $169 for 2GB, $229 for 4GB and $299 for 8GB.

    Walkman(R) NW-A800 series key features

    
    Video Playback(i)
    -----------------

    -  Support MPEG-4, AVC (H.264/AVC) baseline profile, up to 30fps
    -  2" QVGA color LCD
    -  Up to 8 hours of continuous playback(x2)
    -  Drag & Drop file transfer
    -  Image conversion software supplied

    Photo Playback
    --------------

    -  Supports JPEG format
    -  Thumbnail display
    -  Slide show function
    -  Drag and Drop file transfer

    Music Playback
    --------------

    -  Support MP3, ATRAC, WMA(x3) and AAC(x3)
    -  Built-in Clear Audio technology (Clear Stereo, Clear Bass and DSEE)
    -  13.5mm high quality EX headphones supplied
    -  Up to 30 hours of continuous playback(x1)
    -  Initial search function (Album, Artist name and song title)
    -  Various playback options (repeat/shuffle/intelligent
       shuffle/bookmark/play list)
    -  5 band equalizer
    

    About Sony of Canada Ltd.
    -------------------------

    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation of Tokyo, Japan, a world leader in the manufacture and
marketing of electronic and computer products for consumer, business,
electronics publishing and multimedia applications on a global scale. With
headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centers in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,000 employees support about 78 Sony stores and a network of
more than 500 authorized dealers across Canada.
    For further information, please visit us at www.sony.ca,
www.thesonystore.ca, www.sony.ca/walkman or www.sonystyle.ca, Sony's product
information and e-commerce Web site.

    ----------------------------------------
    (i) (x1) Using ATRAC 132kbps music files, all sound effects, "New Song
Pop Up" and "Screensaver" are turned to "Off" or "None" and "Display Time" is
set to other than "Always On". (x2) Using MPEG-4 384 kbps video files,
"Brightness" is set to "3" The battery life may differ depending on ambient
temperature or the status of use. (x3) Non-copyright protected files only.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Sony of Canada, Tony Smith, General Manager,
Marketing Communications, (416) 495-3707, tony_smith@sony.ca; Silverhammer
Public Relations, Michelle Cowan Lefler, Counsellor, (416) 324-2024,
michelle_lefler@silver-hammer.com

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