Sony brings high-definition photo viewing to the living room



    TORONTO, March 8 /CNW/ - Sony of Canada today announced a new line of
digital cameras that are designed to make photo-viewing crystal clear with a
high-definition component output. The new Cyber-shot(R) W-series digital
cameras offer direct connection to an HDTV, which is ideal for integrating
full 1080 HD photo-viewing into a home theater.
    At the top of the line is the DSC-W200 camera, the most compact
12-megapixel camera in the industry. It is followed by the 8-megapixel DSC-W90
unit and the 7.2-megapixel DSC-W80 model. All sport Carl Zeiss(R) 3x optical
zoom lenses; traditional, eye-level viewfinders; and large, 2.5-inch LCD
screens wrapped in sleek metal bodies.
    "As HDTV becomes more pervasive in American households, it is only
natural to want to view all content in high definition, including photos,"
says Akehiro Kaiya, General Manager, Digital Imaging Products, Sony of Canada
Ltd. "Our new cameras support a shift in customer behavior - from viewing
digital photos on a PC to having a full entertainment experience in the living
room."

    Seeing Is Believing in High Definition

    Sony is offering three accessory options to begin enjoying
high-definition photo viewing. The new cameras are compatible with the Sony
VMC-MHC1 high-definition component cable for simple connection to an HDTV set.
    The cameras can also be used with the new Sony CSS-HD1 high-definition
Cyber-shot Station(R), which comes with the component cable. The Cyber-shot
Station can also work as a charger for the camera.
    For complete integration into a home theater system, there is the
DSC-W80HDPR kit, which bundles a DSC-W80 camera and Sony's DPP-FPHD1 printer
package. This package consists of the VMC-MHC1 high-definition component
cable, a Cyber-shot cradle, a remote commander, and a digital photo printer
with high-definition component output.
    The new photo printer produces photos on the spot in about 45 seconds.
Designed to complement any living room, it comes in elegant black and can be
positioned horizontally or vertically. All of the new cameras feature a
built-in slide show function for play back of images with pans, fades and wipe
transitions set to a personal choice of music.

    Reduce Mishaps and Bad Photos

    With these cameras it's easier than ever to take comfort in the ability
to take properly-exposed, sharp photos. All W-series cameras incorporate
Sony's new face detection technology, which can identify up to eight faces in
the camera's LCD frame, and automatically adjust white balance and flash as
well as focus and exposure.
    The new multi-point auto focus (AF) feature can automatically determine
the right focus of up to nine points in the camera frame, rather than focusing
on what is in the middle of the frame only.
    Blurry photos can be easily knocked out, especially in challenging
low-light conditions, with Super Steady Shot(R) optical image stabilization to
safeguard against blur caused by camera shake. The W-series high sensitivity
(up to ISO3200) settings can help fight blur associated with fast-moving
subjects. Sony's Clear RAW (TM) noise reduction technology will minimize
picture noise common to images shot at high ISO levels.

    Edit On the Fly

    The new W-series models incorporate selectable in-camera editing
functions that can save hours of post-editing time at the computer. Equipped
with Sony's Dynamic Range Optimizer, the cameras can analyze captured image
data and instantly determine the best exposure and tonality of each picture
before JPEG compression.
    Other helpful in-camera functions include red-eye correction and
retouching effects. Now it's possible to create artistic photos with a soft
edge filter that emphasizes a focused subject by blurring the background. The
partial color filter highlights the subject by letting it remain in color
while making the background black-and-white. Photos can be enhanced with the
cross filter that adds four-point star effects to the light in an image, and
enlivened with the fish-eye filter for an amusing fishbowl effect.

    Shoot At the Speed of Life

    All of the new cameras are powered by the Bionz(TM) processing engine,
first used in Sony's Alpha digital SLR camera system. This newly-added
circuitry delivers the fast image processing speeds needed to produce color
rich, detailed pictures for true high-definition photo viewing.
    The Bionz engine also helps to speed up the cameras' response times and
extend battery life. On a full charge, the W90 camera can shoot up to 350
shots, the W80 model up to 340 shots and the W200 unit up to 270 shots.
    The W200 Cyber-shot digital camera will ship in May at an MSRP of about
$500. The W90 Cyber-shot digital camera will be available in March at an MSRP
of about $380. The W80 Cyber-shot digital camera will be available in pink,
white, black and silver and will hit stores in March at an MSRP of about $330.
The DSC-W80HDPR kit will be available at an MSRP of about $500 in April.
    For further information, please visit us at www.sony.ca,
www.thesonystore.ca or www.sonystyle.ca, Sony's product information and
e-commerce Web site.

    About Sony of Canada Ltd.

    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation of Tokyo, Japan, a world leader in the manufacture and
marketing of electronic and computer products for consumer, business,
electronics publishing and multimedia applications on a global scale. With
headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,000 employees support 77 Sony stores and a network of more
than 500 authorized dealers across Canada.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Sony of Canada, Tony Smith, General Manager,
Marketing Communications, (416) 495-3707, tony_smith@sony.ca; Silverhammer
Public Relations, Michelle Cowan Lefler, Counsellor, (416) 324-2024,
michelle_lefler@silver-hammer.com

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