SONY BMG MUSIC CANADA Launches Platinum MusicPass



    
    Digital Album Cards Deliver High Quality Files That Are Compatible With
                               All MP3 Players

     Roll Out in Canada Begins On January 29th With 23 Titles At Launch,
              Including Current Releases From Superstar Artists

                 Retailers Participating At Launch To Include
       Best Buy, CD Plus, Future Shop, Shoppers Drug Mart and Wal-Mart.
                         HMV To Follow, Spring 2008

          MusicPass Debuts In The United States On January 15, 2008
    

    TORONTO, Jan. 8 /CNW/ - SONY BMG MUSIC (CANADA) INC. today announced the
launch of Platinum MusicPass, a series of digital album cards that enable
consumers to download full-length albums, and in many cases special bonus
content, in the form of high-quality MP3 files. The first 23 titles in the
series, which represent musical genres ranging from Rock and Pop to R&B and
Country, will debut on January 29th, 2008 and by Spring 2008, MusicPass will
be available at 1,475 retail outlets across Canada. MusicPass will debut on
January 15, 2008 in the United States.
    "The introduction of MusicPass is an important part of SONY BMG's ongoing
campaign to bring its artists' music to fans in new and innovative ways, and
to develop compelling new business models," commented Thomas Hesse, President,
Global Digital Business & U.S. Sales, SONY BMG MUSIC ENTERTAINMENT. "The MP3
files delivered through MusicPass play on computers, as well as on all MP3
players, including iPods. This makes them a simple, easy to use solution that
will appeal to fans who already access their music on the Internet, as well as
to consumers who are just getting into the digital realm. The cards themselves
are high-quality collectables featuring artist images and album information.
They're a great choice whether you're buying for yourself, or as a gift for
occasions ranging from a Birthday to Valentine's Day."
    In Canada participating retailers include Best Buy, CD Plus, Future Shop,
Shoppers Drug Mart and Wal-Mart. In addition, HMV will launch MusicPass in
Canada during the first calendar quarter of 2008.
    In The United States, MusicPass cards will be available at Best Buy,
Target, and Fred's on January 15, with Trans World stores (Coconuts, FYE,
Wherehouse, & Spec's) and Winn-Dixie rolling out the cards by the end of
January.
    "We see MusicPass as a great way to bring digital music to the physical
retail space," Mr. Hesse added. "We believe it will have strong appeal for a
broad range of consumers, and that it will ultimately expand both the digital
and physical markets for music. As we begin the roll out of this impressive
new product we are extremely encouraged by the high levels of enthusiasm that
MusicPass has generated among our artists and launch partners, and we look
forward to making music fans across the U.S. and Canada a part of the
MusicPass experience."
    "Future Shop is extremely excited to be working together with SONY BMG to
bring music fans new and exciting choices," commented Bill Rait, Merchandise
Manager, Music, Future Shop. "The future of music depends on giving music
lovers what they want to hear, in a format that works for them."
    Dan Kuczkowski, Vice President of Product and Operations, HMV, commented,
"HMV is proud to support SONY BMG in the launch of an exciting new digital
format designed for sale at retail. As Canada's leading music retailer, we are
committed to meeting the needs of our music loving consumers. As such, we are
optimistic that this new format comprised of full length albums plus added
material from superstar artists will prove appealing to many of our core HMV
music lovers."
    SONY BMG is offering Platinum MusicPass cards at leading national
retailers through a technology and distribution relationship with InComm, one
of the leading International marketing and technology providers for gift and
music cards and other prepaid products.
    "We are excited to be working with SONY BMG on Platinum MusicPass,"
commented Brooks Smith, InComm President and CEO, "We believe people want a
physical product as part of their music purchase, and these cards speak
directly to that desire - they have great graphics and a quality look and feel
that will make them highly collectible. We look forward to working with SONY
BMG as we roll out this exciting new product line."
    The cards will be priced at a suggested list retail price (slrp) of
$12.99 which will include the complete digital album plus bonus material or,
in the case of compilations, extensive track listings. To redeem the content
from their MusicPass cards consumers scratch the back of their card to unveil
their pin number. They then visit MusicPass.com to download their music files
and bonus material.
    The initial slate of Platinum MusicPass titles is as follows:

    
    Platinum MusicPass Albums with Bonus Material (slrp $12.99):

    Alicia Keys        As I Am
    Avril Lavigne      The Best Damn Thing
    Backstreet Boys    UnBreakable
    Brad Paisley       5th Gear
    Britney Spears     Blackout
    Bob Dylan          Dylan
    Bruce Springsteen  Magic
    Carrie Underwood   Carnival Ride
    Celine Dion        Taking Chances
    Chris Brown        Exclusive
    Daughtry           Daughtry
    Elvis Presley      ELVIS No. 1s
    John Mayer         Continuum
    P!nk               I'm Not Dead
    Santana            Ultimate Santana
    Sean Kingston      Sean Kingston
    Three Days Grace   One-X

    Platinum MusicPass Compilations (slrp $12.99)

    Various, 70's POP HITS
    Various, 80's POP HITS
    Various, CLASSIC ROCK
    Various, COUNTRY GOLD: THE 90'S
    Various, Everlasting Love
    Various, ROCK OF THE 70's
    





For further information:

For further information: Erica Silver, SONY BMG MUSIC (CANADA) INC.,
(416) 589-3050, erica.silver@sonybmg.com

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