Sonomax Technologies announces licensee launch

uFIT CUSTOM UNVEILS PRODUCT SUITE FEATURING SONOFIT™
AT NATIONAL SAFETY CONGRESS AND EXPO

MONTREAL, Nov. 1, 2011 /CNW Telbec/ - Sonomax Technologies Inc. (TSXV: SHH) is pleased to announce that its industrial licensee, uFIT Custom Hearing Protection Inc. has launched its advanced hearing protection product offerings at the Nation Safety Congress in Philadelphia, PA. The NSC runs from today through Wednesday, November 2nd.

uFIT reports that its completely redesigned hearing protection and communications devices which feature Sonomax's groundbreaking SonoFit™ custom fitting system, have received enthusiastic endorsement from its worldwide distribution network. They express a high level of certainty that the products' self-fit characteristics, which are now a reality by reason of the embedded SonoFit™ technology, will add the scalability capability that is needed to break the barrier to high volume sales.

uFIT's plan following the NSC is to begin taking stocking orders from its existing worldwide distributors for delivery in Q1/2012. Concurrently, uFIT will engage in a North American sales and marketing initiative through the remainder of the year, with the objective of bringing premiere U.S. health and safety distributors into the uFIT distribution network.

"We have worked closely with uFIT on product development and have been kept informed of its business plan and progress" said Nick Laperle, President and CEO of Sonomax. "uFIT will penetrate the market with what we consider to now be the best available hearing protection. With its sales effort headed by Gary Warren, the former President - North America, of Aearo Technologies the world's largest hearing protection company."

About Sonomax:

Sonomax® is a leader in the product development, research, and licensing of in-ear technologies. With more than 50 patents and trademarks worldwide, Sonomax's pioneering innovation includes instant custom-fitting earpieces that deliver the most comfortable, protective and sound-enhancing experience in the world, as well as software-driven solutions for validating earpiece performance. Sonomax recently introduced sculpted eers line of custom fitting earphones which feature the latest SonoFit system. SonoFit offers OEM, ODM and aftermarket clients a broader range of opportunities in customized earpieces for the consumer, industrial, military and health markets. Learn more at http://sonomax.com.

This news release contains certain forward-looking statements with respect to Sonomax Technologies Inc ("Sonomax"). These forward looking statements, by their nature, necessarily involve risks and uncertainties that could cause actual results to differ materially from those contemplated by these forward-looking statements. Sonomax considers the assumptions on which these forward-looking statements are based to be reasonable, but cautions the reader that these assumptions regarding future events, many of which are beyond Sonomax's control, may ultimately prove to be incorrect since they are subject to risks and uncertainties that affect Sonomax. These risks and uncertainties include risks associated with market acceptance, competitive developments and other factors. Except for ongoing obligations under securities laws to disclose all material information to investors, Sonomax disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE SONOMAX TECHNOLOGIES INC.

For further information:

Nick Laperle, President & CEO
Sonomax Technologies Inc.,
nlaperle@sonomax.com
514-932-2674 ext. 2229

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SONOMAX TECHNOLOGIES INC.

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