Sonoco Takes a Retail Approach to Promote Sonotube(R) Concrete Forms



    HARTSVILLE, S.C., October 23 /CNW/ - Sonoco (NYSE:  SON), the market and
technology leader in the design and manufacture of concrete column forms,
today announced the launch of a unique retail point-of-purchase (P-O-P)
display for the Company's Sonotube(R) concrete forms. Nearly 300 of the new
high-impact displays will soon be placed in concrete specialty distributor
locations across the United States.

    Developed to increase residential and commercial contractors' awareness
of Sonoco's complete line of labor-saving Sonotube concrete forming products,
the displays permit contractors to see and touch each of these innovative
concrete forms systems--the Sonotube round, Sonotube Finish Free(R), Sonotube
square, Sonotube Commercial(R) and Sonotube TubeBase(R) forms.

    The displays feature textured vac-form 3-D column simulations, sectioned
product samples and a raised letter logo panel on a 28-inch tube base and
support tube. The 3-D simulations show contractors what finished columns will
look like before they buy or pour anything. The displays also are designed so
that the riser can be easily hung on walls for distributors that may not have
the floor space for the entire unit.

    "Most contractors are familiar with Sonotube forms with RainGuard(TM)
technology, but our new P-O-P displays will introduce them to all of our
newest innovations in the Sonotube family," said John Colyer, division vice
president, Industrial Products North America. "With many of our distributors
moving toward a more retail sales environment, the informative displays help
distributors boost sales by better educating their customers, and their sales
staffs, on the entire product line available as a distributor of Sonotube
brand forms.

    The displays were designed and manufactured by Sonoco CorrFlex, the
Company's P-O-P display business unit, and fulfilled at Sonoco's Packaging
Services center in Rural Hall, N.C.

    About Sonoco

    Sonoco (NYSE:   SON), founded in 1899, is a global manufacturer of
industrial and consumer products and provider of packaging services, with
approximately 330 operations in 35 countries serving customers in some 86
nations. For more information about the Company, visit www.sonoco.com.




For further information:

For further information: Sonoco Roger Schrum, 843-339-6018;
roger.schrum@sonoco.com www.sonoco.com

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