Something Fabulous "Pops-Up" in Toronto



    - Look Fab Studio opens its doors, unveiling a new, limited-time Beauty
    Destination -

    TORONTO, April 11 /CNW/ - In the heart of Toronto's shopping district at
Yonge and Bloor, the first-ever Look Fab Studio opens its doors this Friday,
April 13, inviting guests to enjoy a holistic beauty experience for the entire
body. This street-level storefront is a limited-time beauty destination,
offering Canadians the chance to learn about the latest Spring/Summer '07
beauty trends and secrets; interact directly with industry experts for
personal tips; and sample fabulous P&G Beauty products.
    "Who doesn't love to look fabulous?" says Paul Venoit, celebrity make-up
artist and Look Fab Spokesperson. "This new, beautifully designed studio
provides a fun way for consumers to explore and learn from beauty experts to
help them look and feel incredible from head-to-toe."
    Conveniently located at 33 Bloor Street East - at the corner of Yonge and
Bloor Streets - the Look Fab Studio will be open to the public from Wednesday
to Sunday, over a one-month period beginning on April 13, 2007. A variety of
activities are planned for consumers throughout the month.
    The new studio houses three experiential pods, consisting of the latest,
innovative make-up, skin, oral care and hair products from Cover Girl,
Pantene, Nice 'n Easy, Crest, Olay and Venus. Beauty Advisors are on location
to provide one-on-one consultations, makeover demonstrations and free product
samples.
    "The Look Fab Studio highlights P&G Beauty's ongoing commitment to making
beauty accessible for all consumers," says Julie Marchant-Houle, Director
Beauty Care, P&G Canada. "We are really excited with this vibrant venue and
feel that it is a welcoming environment for Canadians to explore different
elements of beauty. The Beauty Advisors will be a big asset by providing
lessonstrations and being available to answer any questions from consumers
about how to look fabulous."
    As a partnership between Look Fab and CTV, a series of four Look Fab
'Showmercials', featuring Paul Venoit offering beauty tips to Canadians, will
be aired on CTV between April 13 and May 13, 2007. The Look Fab Studio is also
partnering with CTV's eTalk, who will be stopping by the studio throughout the
month to interview celebrities.

    Exciting Events:
    ----------------

    Look Fab with Paul Venoit
    Saturday, April 14 & Saturday, April 28
    12:00 p.m. - 4:00 p.m.
    Consumers who visit the Look Fab Studio will have the opportunity to be
    intimate and interactive with celebrity make-up artist Paul Venoit. Paul
    will share expert advice and offer one-on-one consultations.

    For more information on other events happening in the studio, please
review the Calendar of Events or visit the Look Fab website.
    For those consumers who are not located in Toronto, The Look Fab Studio
experience has been recreated in an online format at www.lookfab.ca. Canadians
can explore the studio just like they would in Toronto - watch live
demonstrations, enter the contest and get tips from the experts. Video
demonstrations and interactive tip forums will truly bring the studio to life.

    About P&G Beauty

    P&G Beauty products help make beauty dreams real and grooming enjoyable
everyday for millions of women and men worldwide. With more than 100 brands
available in nearly 130 countries, P&G Beauty delivered sales of more than $21
billion in fiscal year 2005/06, making it a leading global beauty company. P&G
Beauty offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs: Pantene(R), Olay(R), Cover Girl(R),
Clairol Nice 'n Easy(R), Herbal Essences(R), Head and Shoulders(R), Venus(R),
Gillette(R), Crest Whitestrips(R), SK-II(R), Wella Professionals(R), and the
luxury or prestige fragrance licenses for Dolce & Gabbana(R), Valentino(R),
Hugo(R), and Gucci(R). Please visit www.pg.ca for the latest news and in-depth
information about P&G Beauty and its brands.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Megan Brayford, Manning Selvage & Lee (MS&L),
(416) 847-1325, megan.brayford@mslpr.ca; Joyce Law, Procter & Gamble, (416)
730-5963, law.j@pg.com

Organization Profile

P&G Beauty

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LOOK FAB STUDIO

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