Softchoice and Brains II Announce Partnership to Support NexInnovations Customers



    TORONTO, Oct. 16 /CNW/ - Softchoice Corp. (TSX: SO) and Brains II today
announced a partnership to provide NexInnovations customers with complete
technology solutions and services support.
    Softchoice recently completed the acquisition of NexInnovations
technology solutions and products division. On Oct 15, 2007, Brains II
announced that it entered into an agreement to acquire the Company's break-fix
and warranty services business with approximately 400 services staff. Together
Softchoice and Brains II will ensure that NexInnovations customers continue to
receive integrated reliable, high quality service with respect to the
purchase, deployment, management and ongoing optimization of new technology
solutions.
    "Helping customers maximize the value of their IT investments has been a
key focus for us and we are delighted to have found such a like-minded and
capable partner," said David MacDonald, President and CEO of Softchoice.
"Brains II has been responsible for maintaining the hardware systems
infrastructure for some of North America's most well-regarded organizations.
Combined with our own established competencies in providing comprehensive IT
solutions, we are creating a winning formula for our respective organizations
and, above all, NexInnovations customers."
    Established in 1979, Brains II has grown to become one of Canada's
leading providers of services for IBM, HP, Sun, and Xerox. Brains II
specializes in servicing mainframe, midrange, network processors and
peripherals, disk storage systems, automated libraries and large production
printing equipment.
    "Softchoice has built a solid reputation for service excellence and for
building long-lasting customer relationships," said Charles G. Hanna,
President and CEO of Brains II. "Our own professional team of certified
technicians and extensive nationwide facilities network are an ideal
complement as we work together to manage the technology requirements of some
of Canada's leading organizations."

    About Softchoice Corporation

    As one of North America's leading providers of technology products and
services, Softchoice helps businesses and organizations of all sizes to
select, acquire and manage their software and hardware technology resources.
Softchoice offers a full range of capabilities, including face-to-face
consultations and IT asset management services designed to help customers save
time, money and risk in IT procurement. In 2006, Softchoice was named Software
Value Added Reseller (VAR) of the Year by VAR Business magazine. Softchoice
currently has 658 employees operating from more than 30 branch offices located
in major cities across the U.S. and Canada. Softchoice stock is listed on the
Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares
of Softchoice are not registered under the U.S. Securities Act of 1933 and are
not publicly traded in the United States.

    About Brains II, Inc.

    For nearly thirty years, Brains II has been providing mission-critical
support to thousands of organizations in more than 100 locations across
Canada. Established in 1979 as a third-party maintenance provider and seller
of refurbished technology, Brains II has grown into one of Canada's leading
providers of IT maintenance services, technical support, professional services
and outsourced disaster recovery services. Our extensive expertise and
resources as a multi-vendor, multi-platform and multi-layered support
organization covers the entire IT infrastructure, including the mainframes,
midrange, network processors and peripherals, disk storage systems, automated
libraries and large production printing equipment.

    Forward-Looking Statements

    This press release contains forward-looking statements that involve risks
and uncertainties. These forward-looking statements relate to, among other
things, plans and timing for the introduction and enhancement of our services,
and other expectations, intentions and plans contained in this press release
that are not historical fact. When used in this press release, the words
"anticipate," "expect" and similar expressions generally identify
forward-looking statements. These statements reflect our current expectations
and are subject to a number of risks and uncertainties including, but not
limited to, change in technology and general market conditions, many of which
are set out or incorporated by reference in the Company's latest Annual
Information Form. Due to the many risks and uncertainties, Softchoice cannot
assure that the forward-looking statements contained in this press release
will be realized.
    %SEDAR: 00017915E




For further information:

For further information: Anne Brace, Chief Financial Officer, Softchoice
Corporation, (416) 588-9986, investor_relations@softchoice.com; Eric Gardiner,
Softchoice Corporation, (416) 588-9002 x2358, Contact Softchoice Corporate
Communications

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Softchoice Corporation

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