Sofame Signs-up Four New Representatives and Intensifies Marketing



    MONTREAL, Sept. 10 /CNW Telbec/ - Sofame Technologies Inc. (TSX-V: SDW),
a leading manufacturer of environmentally efficient industrial hot water
systems and cost efficient heat recovery equipment, welcomes four new
Manufacturer's Representatives to its sales organization. The new sales
partners are:

    
    Energy Advanced, Washington DC, Virginia (www.energyadvanced.com)
    Accardi Companies, Southern New York State (www.accardicompanies.com)
    Analytics & Combustion Services, Connecticut (www.acs.canada.com)
    Hughes Machinery & Equipment, Kansas, Iowa and Missouri
    (www.hughesmachinery.com)
    

    Sofame is already quoting projects in New York City, the mid-west and the
capitol region. The rep training program has been enhanced to include in-depth
technical training, case studies and actual site visits to qualify new sales
opportunities. The three-day program with Canromex, Sofame's new Rep in
Monterrey, Mexico, was a success last month. That training was highlighted by
a reception with the Canadian Chamber of Commerce at the Consulate General of
Canada in Monterrey. Site visits arranged with potential customers resulted in
six energy efficiency opportunities being submitted for further analysis.
    While Sofame intensifies its marketing activities, the Company has
approved a private placement of equity securities up to $2 million Canadian
Dollars to accredited investors resident in Canada and elsewhere. This is in
addition to the agreement with Township Capital announced previously regarding
a debt financing for the same amounts. Sofame Technologies is involved in
discussions with several potential lenders and investors concerning the
funding of sales and marketing initiatives as well as working capital required
for growth and continuing operations.

    About Sofame

    Sofame Technologies Inc. custom engineers and manufactures unique,
high-efficiency direct-contact industrial hot water systems which extract up
to 99 percent of heat from flue gases depending on the application, and return
the energy in the form of high-temperature hot water or pre-heated make-up
air. Sofame's products help hospitals, food processing plants, universities,
central heating plants, utilities and many more large energy consumers to
significantly reduce fuel costs and greenhouse gas emissions. Using
world-leading, patented green technology, Sofame serves industrial,
institutional and commercial markets through a network of dedicated
engineering representatives. For more information, visit www.sofame.com.

    
    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.
    

    This press release does not constitute an offer or solicitation of an
investment in securities of Sofame Technologies Inc.
    %SEDAR: 00005005E




For further information:

For further information: Stone Communication Services: Brian Edelstein,
(416) 867-2536, briane@stoneco.com, www.stoneco.com

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