Social.FM Launches Social Music Service for Symbian Smartphones



    LONDON, October 16 /CNW/ - Social.FM, the innovative social music
service, today announced it will support the growing worldwide market for
Symbian smartphones by bringing Social.FM, its leading social music service,
to the Symbian ecosystem. This native Symbian C++ version of Social.FM will
support Symbian smartphones based on UIQ and S60, enabling users to enjoy a
faster and more responsive mobile music experience.

    Symbian develops and licenses Symbian OS(TM), the market leading
operating system for smartphones, which is licensed by the world's leading
mobile phone manufacturers, including Fujitsu, Mitsubishi, Motorola, Nokia,
Samsung, Sharp, Sony Ericsson and more. To date, over 145 million Symbian
smartphones have shipped worldwide to over 250 major network operators.

    A unique and engaging social music service, Social.FM allows consumers to
enjoy their favorite music anytime, anywhere, directly from their mobile
devices. Consumers can access the music libraries stored on their PCs, as well
as the socially-connected music libraries of friends and family. Social.FM
also provides access to thousands of digital radio channels searchable by
artist, genre and subgenre, and streaming podcasts from leading media sources
such as CNN(TM), ESPN(TM), Major League Baseball(TM) (MLB) and National Public
Radio(R) (NPR). Social.FM leverages social discovery, recommendations and
user-contributed content to create a comprehensive music catalogue that is
unsurpassed in depth and breadth with over 3.5 million unique tracks.

    "With the launch of our native Symbian C++ version of Social.FM we're
demonstrating our commitment to the mobile social media market and further
enhancing our wireless strategy," said Srivats Sampath, president and CEO of
Social.FM. "By supporting Symbian OS, we can expand our Social.FM music
service and strengthen our relationships with Symbian smartphone manufacturers
and mobile network operators."

    With a diverse and growing music catalogue, Social.FM is a groundbreaking
social music service that integrates easily with mobile operators' content
stores to drive substantial music download, video and ringtone sales.
Social.FM is also fully customizable and localizable for domestic and
international wireless markets worldwide.

    "The emergence of the smartphone lifestyle in regional markets around the
globe is stimulating consumer demand for rich media content and services,"
said Jerry Panagrossi, vice president of US operations, Symbian. "Social.FM
brings a new dimension of music delivery service to the Symbian ecosystem, one
that enables smartphone users to share their music between friends and
family."

    Social.FM is a trademark of Mercora, Inc. Mercora, Inc. also announced
today that it has joined the Symbian Platinum Partner Program to engage more
closely with Symbian and its ecosystem of top mobile technology innovators and
service providers.

    Social.FM will be demonstrated on the Symbian stand at the Symbian
Smartphone Show from 16-17 October 2007. The Social.FM demonstration is one
stop on the Symbian Smartphone Show Applications Trail; stop by and get your
trail map stamped for a chance of winning a free Symbian smartphone at the
show.

    Pricing and Availability

    Starting today and available through 30 November 2007, Social.FM is
offered as a FREE PREVIEW for Symbian smartphone users at
www.social.fm/mobile. After the free preview period, Social.FM will be
available at an introductory price of USD 19.95 for a one-year subscription.

    Note to Editors

    Members of the press and product reviewers can download high-resolution
company logos and background material at www.social.fm/press.

    About Social.FM

    Social.FM is defining the future of social media consumption by building
innovative products and services that leverage social broadcasting, social
networking and user-contributed content to enable consumers to enjoy their
favorite media anytime, anywhere and from anyone. Founded in 2003 by
McAfee.com (NASDAQ:  MCAF) founder and CEO Srivats Sampath, Social.FM is
headquartered in Sunnyvale, California, USA. For more information, please
visit us on the web at www.social.fm.

    About the Symbian Platinum Program

    The Symbian Platinum Program includes companies that have a technology or
strategic position that is key to the success of mobile computing technology
surrounding Symbian OS. As part of the program, Platinum Partners benefit from
a range of commercial services, including technical support and joint
marketing opportunities as well as privileged access to Symbian OS source code
and a dedicated Partner Support team. For more information please see
http://www.symbian.com/partner/platinum/platinum.html.

    About Symbian Limited

    Symbian is a software licensing company that develops and licenses
Symbian OS, the market-leading open operating system for advanced,
data-enabled mobile phones known as smartphones.

    Symbian licenses Symbian OS to the world's leading handset manufacturers
and has built close co-operative business relationships with leading companies
across the mobile industry. During Q2 2007, 18.7 million Symbian smartphones
were sold worldwide to over 250 major network operators, bringing the total
number of Symbian smartphones shipped up to 30 June 2007 to 145 million.

    Symbian has its headquarters in London, United Kingdom, with offices in
the United States, England, and Asia (India, P.R. China, Korea, and Japan).
For more information, please visit www.symbian.com.

    Social.FM and Mercora are all trademarks or registered trademarks of
Mercora, Inc. All other product names and trademarks are the property of their
respective firms.




For further information:

For further information: Contos Dunne Communications for Social.FM Paula
Dunne, +1-408-776-1400 (direct) +1-408-893-8750 (mobile) paula@contosdunne.com
or Symbian Ltd. Karen Hamblen, +44-207-154-1000 (Global PR) press@symbian.com
or V. Breslow Communications (for Symbian) Valerie Breslow, +1-858-337-4217
(US) valbreslow@earthlink.net

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