Sobeys Takes Lead as Presenting Sponsor of The Weekend to End Breast Cancer in Halifax



    HALIFAX, June 24 /CNW/ - The IWK and QEII Foundations today announced
that Sobeys has pledged its support as presenting sponsor of The Weekend to
End Breast Cancer, which makes its debut in Atlantic Canada on August 15 to
17, 2008. Participants will embark on a two-day, 60-km walk through
Halifax-area neighbourhoods - to raise funds in support of the establishment
of a breast health centre in Halifax.
    "Breast cancer knows no boundaries and affects the lives of far too many
women and their families," said Bill McEwan, President and CEO, Sobeys Inc.
"On behalf of our customers, employees, friends and loved ones, Sobeys is
joining forces with the Weekend to End Breast Cancer in Atlantic Canada to
advance the fight to end this disease."
    As part of Sobeys sponsorship, all Sobeys stores in Nova Scotia will host
fundraising activities throughout the summer with 100 per cent of net proceeds
supporting The Weekend to End Breast Cancer. Details of additional sponsorship
campaign initiatives will be unveiled throughout July and August.
    The Honourable Constance Glube, former Chief Justice of the Province of
Nova Scotia and current chair of the Board of Trustees at the QEII Foundation,
is thrilled with Sobeys' decision to become involved with The Weekend to End
Breast Cancer. "Sobeys has a deep and well respected reputation for giving
back to its communities," said Ms. Glube. "Speaking on behalf of QEII and our
partners at the IWK Foundation, we're thrilled to partner with Sobeys and
their employees throughout the region."

    The Weekend to End Breast Cancer

    The August event marks the first time The Weekend to End Breast Cancer
will occur in Atlantic Canada and builds on successful walks that have been
taking place in Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal
since 2003. To date, Weekend walks in other centres across Canada have raised
more than $160 million in funds supporting such initiatives as a $20 million
Breast Cancer Research centre in Toronto, mobile digital screening for rural
sites in Alberta, digital mammography in Vancouver, state of the art breast
cancer labs in Montreal and a ten-fold increase in breast cancer research
funding in many centres.
    Net proceeds from The Weekend to End Breast Cancer in Halifax will
directly support the joint initiative of the IWK and Capital Health to advance
Nova Scotia into a new era in the fight to end breast cancer. Funds raised
will be used to help create a world-leading breast health centre that will
focus on prevention, reducing surgery wait times, improving treatment, and
advancing research.
    "We need a breast health centre in Halifax," said IWK Foundation
President & CEO, Robbie Shaw. "To achieve this, we need events like The
Weekend to End Breast Cancer, and in turn, events like The Weekend need the
support, spirit and enthusiasm that companies like Sobeys bring to the table.
We couldn't be happier to have them on board."

    About The IWK and QEII

    The IWK Health Centre Foundation is a charitable organization dedicated
to providing Maritime families with the best care possible and has proved an
essential resource for women, children, and families across Nova Scotia and
beyond. The Foundation has used funding to purchase priority equipment, make
capital improvements, and fund groundbreaking research, as well as support
special programs and clinical education at the IWK Health Centre.

    The QEII Foundation is a non-profit charitable organization established
to benefit the QEII, the region's largest health care centre serving more
people in Atlantic Canada than any other institution. The Foundation has
funded equipment purchases, special projects, and research initiatives while
positively impacting patient care, education, and research at the QEII Health
Sciences Centre.

    About Sobeys Inc.

    Sobeys Inc. is a leading national grocery retailer and food distributor
headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire
Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores
in all 10 provinces under retail banners that include Sobeys, IGA, Foodland,
Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores. Sobeys Inc.
is committed to providing the most worthwhile experience for its customers,
employees, franchisees, suppliers and shareholders. More information on Sobeys
Inc. can be found at www.sobeys.com.




For further information:

For further information: Steve Jennex, Communications Director, QEII
Foundation, (902) 473-5591; Carla Adams, Media & Communications Officer, IWK
Foundation, (902) 470-7744; Jill Thomas Myrick, Director of Communications,
Sobeys Atlantic, (902) 753.8371 ext. 8455


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