New points exchange program enables Club Sobeys, Club Thrifty Foods
and Esso Extra members to accelerate rewards program benefits
MISSISSAUGA, ON, Sept. 6, 2011 /CNW/ - Sobeys Inc. and Imperial Oil
today announced a rewarding new points exchange program that will allow
Club Sobeys/Club Thrifty Foods and Esso Extra members to convert their
rewards points between programs.
The arrangement provides members of each program the convenience and
flexibility to combine loyalty points to redeem for their choice of
either gasoline or grocery rewards.
"We are proud to join forces with Esso Extra to provide even more value,
flexibility and choice to Club Sobeys and Club Thrifty Foods members,"
said Chris Goodale, Vice President, Loyalty & Insight, Sobeys Inc. "Not
only can Club Sobeys and Club Thrifty Foods members use Esso Extra
points to increase their points balance for faster grocery rewards,
they can also choose to take advantage of Esso Extra rewards."
The process to earn free groceries by filling up or earn free gas and
car washes by grocery shopping is quick and simple. Club Sobeys/Club
Thrifty Foods members and Esso Extra members can simply choose to have
all of their points automatically converted into the partnering program
online at clubsobeys.com, clubthriftyfoods.com or essoextra.com.
"We are excited to offer Esso Extra customers this opportunity to
combine their points and more quickly obtain their choice of more gas
and car wash rewards from Esso Extra or more grocery rewards from Club
Sobeys or Club Thrifty Foods," said Andrew MacKay, Retail Manager,
Fuels Marketing, Imperial Oil. "Either way, these are practical and
valuable reward solutions for better everyday living."
The points exchange option is available to members of both programs who
reside in provinces where Club Sobeys/Club Thrifty Foods is available.
About Club Sobeys & Club Thrifty Foods
Club Sobeys/Club Thrifty Foods is a unique customer reward program that
offers members points for every dollar they spend in-store. The program
is free to join, and Club Sobeys/Club Thrifty Foods points can be
redeemed for instant savings on in-store grocery purchases, for gifts
and merchandise from the program's online rewards catalogue or to
support local charities.
Club Sobeys/Club Thrifty Foods points can be redeemed at all Sobeys
locations in Ontario and Western Canada as well as Thrifty Foods stores
in British Columbia.
For more information about Club Sobeys (Ontario, Manitoba, Saskatchewan,
Alberta and British Columbia), Club Thrifty Foods (British Columbia)
and Esso Extra, or to apply for a membership to earn reward points on
everyday grocery and gas purchases, please visit www.clubsobeys.com, www.clubthriftyfoods.com and www.essoextra.com.
About Sobeys Inc.
Sobeys Inc. is a leading national grocery retailer and food distributor
headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of
Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises more
than 1,300 stores in all 10 provinces under retail banners that include
Sobeys, IGA, Foodland, FreshCo, Price Chopper and Thrifty Foods, as
well as Lawtons Drug Stores. Sobeys Inc. is committed to providing the
most worthwhile experience for its customers, employees, franchisees,
suppliers and shareholders. More information on Sobeys Inc. can be
found at www.sobeyscorporate.com.
About Imperial Oil
Imperial Oil is one of Canada's largest corporations and a leading
member of the country's petroleum industry. The company is a major
producer of crude oil and natural gas, Canada's largest petroleum
refiner, a key petrochemical producer and a leading marketer with a
coast-to-coast supply network that includes about 1,850 Esso Branded
retail service stations.
SOURCE SOBEYS INC.
For further information:
| Sobeys Inc. || Imperial Oil |
| Barbara McCully |
| Media line |