Soapopular(R) Inc. Expands Global Distribution and Intellectual Property Rights



    TORONTO, Oct. 29 /CNW/ - Soapopular(R) Inc., the leading provider of
alcohol free hand sanitizers, has announced that all Canadian wholesale
distribution channels, including retail and institutional sales, will be
brought back in house. Steve Orrett, President, Soapopular(R) Inc. said, "The
strategic move was made to enhance marketing initiatives and solidify Canadian
distribution."
    Mr. Orrett further added, "2007 has been an exceptional year for
Soapopular(R) as we continue to enter new markets and grow sales channels.
Market acceptance has exceeded expectations as we continue to build what is
already known as the world's dominant alcohol free hand sanitizer."
    Soapopular(R) also announced significant new approvals for the sale of
Soapopular(R) Hand Sanitizer in key international markets, new product
delivery dates and final registration on new Soapopular(R) related trademarks
and related domain names. "We've been building this business for nearly four
years by executing on a long term strategic plan, yet we maintain the
flexibility when the business need arises. We are proud of the Soapopular(R)
brand and what we have achieved. The next phase of our business is very
exciting and we look forward to more success."

    About Soapopular(R)
    Soapopular(R) is committed to developing premium personal care products
for both the individual and the family. Our focus on quality, convenience,
innovation, and customer satisfaction demonstrates our desire to be market
leaders.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Soapopular(R) Inc., Steve Orrett, Phone: (416)
837-2055, sorrett@soapopular.com, www.soapopular.com

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SOAPOPULAR INC.

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