SO YOU THINK YOU CAN DANCE CANADA is Fall's No. 1 New Program



    
     -  SO YOU THINK YOU CAN DANCE CANADA sets Benchmark for a Canadian
                                  series  -

             -  No. 1 New Series Overall and for Younger Viewers,
                         Women and Urban Markets  -

           -  Becomes Most-Watched Program Overall on MuchMusic  -
    

    TORONTO, Oct. 27 /CNW/ - Six weeks into the Fall Television Season, a
Canadian series is making history. CTV's SO YOU THINK YOU CAN DANCE CANADA has
"popped" its way to the top, becoming this Fall's No. 1 new television
series.(*) Attracting 47% more viewers than 90210, it's the first time in memory
that an original, homegrown production has claimed more viewers than American
imports in the Fall Season.

    After three performance episodes, the Wednesday night hit for CTV is
averaging 1.36 million viewers, making it not only the No. 1 new program among
total viewers, but in all key demos as well. The series performs particularly
well among younger viewers (No. 1 New Series among A18-34 and A18-49), women
(No. 1 New Series among F18-34 and F18-49) and in urban markets (No. 1 New
Series in Toronto and Vancouver).

    
    (xx) Media Note (xx)- Download photos from SO YOU THINK YOU CAN DANCE
    CANADA at www.CTVmedia.ca.

    "The buzz continues to build for SO YOU THINK YOU CAN DANCE CANADA!" said
Susanne Boyce, President, Creative, Content and Channels, CTV Inc. "Becoming
Fall's No. 1 new series is a testament to the quality of the production and
the extraordinary talent of the dancers that Canada has so clearly fallen in
love with."
    Additional signs of strength for SO YOU THINK YOU CAN DANCE CANADA:

    -  Encores of SYTYCDC on MuchMusic have made it the channel's No. 1
       series overall, not only among total viewers, but in the core P12-34
       demo as well. SYTYCDC is averaging nearly 100,000 viewers for its
       Sunday night encores on MuchMusic.(xx)

    -  Audiences for performance episodes of SYTYCDC are trending higher than
       the average audiences for the first three seasons of the American SO
       YOU THINK YOU CAN DANCE on CTV.

    -  Among all programs on television, SO YOU THINK YOU CAN DANCE CANADA
       currently places high on the Top 20 list of the most-watched programs
       in Canada at No. 11.(xxx)

    A detailed look shows that SO YOU THINK YOU CAN DANCE CANADA claims three
out of the Top 5 slots in the list of Canada's top new series:

    New Programs, Fall 2008(*)
    --------------------------
    1. SYTYCDC (Performances)/CTV   1.36 million
    2. SYTYCDC (Auditions)/CTV      1.16 million
    3. 90210/Global                 930,000
    4. SYTYCDC (Results)/CTV        821,000
    5. FRINGE/'A'                   677,000

    In the next episode, airing Wednesday, October 29 at 8 p.m. ET on CTV, the
Top 14 compete in front of two new members of the judging panel, who join
permanent judges Tré Armstrong and Jean Marc Genereux. The first is Canadian
Rex Harrington, a former Principal Dancer with the National Ballet of Canada
and current Artist-in-Residence for the company. The second is Mary Murphy,
best known as the "Queen of Scream" on the U.S. version of SO YOU THINK YOU
CAN DANCE and guest judge during the audition tour on SO YOU THINK YOU CAN
DANCE CANADA.

    Highlights of every episode of SO YOU THINK YOU CAN DANCE CANADA are now
available on demand on the CTV Video Player at CTV.ca. Visit the official
website at dance.ctv.ca for more information.

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.

    -------------
    Sources:
    (*)BBM Nielsen Media Research, Viewers 2+, 09/01/08 - 10/22/08 (CTV)
    (xx)BBM Nielsen Media Research, P2+ and P12-34, 09/08/08 - 10/23/08
    (MuchMusic)
    (xxx) BBM Nielsen Media Research, Viewers 2+, 10/13/08 - 10/19/08 (CTV)
    





For further information:

For further information: Allie Page, CTV Inc., (416) 332-4596 or
apage@ctv.ca; Laura Heath Potter, CTV Inc., (416) 332-4633 or
lheathpotter@ctv.ca


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