So You Think You Can Dance Canada Debuts at No.1 on CTV With 1.25 Million Viewers



    
    -- Wins timeslot over Big Brother and The Office; huge hit with urban
    markets and female viewers --
    -- Canadian series win primetime with No.1 and No.2 programs
    last night --
    -- Second episode airs this Sunday, Sept. 14 at 8 p.m. ET on CTV --
    

    TORONTO, Sept. 12 /CNW/ - So You Think You Can Dance Canada is the
country's newest homegrown hit. Last night, 1.25 million viewers watched the
two-hour series premiere on CTV, winning its timeslot and outpacing the
Season 4 premiere of the American So You Think You Can Dance by 5%. Among the
highlights:

    
    -   Head-to-head, SYTYCDC on CTV krumped the simulcasts of Big Brother
        (Global/CBS; 1.1 million) and The Office (Global/NBC; 375,500)
    -   Showing particular strength in urban markets, SYTYCDC won the night
        among A18-34, A18-49 and A25-54 in the three metered markets
        (Vancouver, Calgary, Toronto/Hamilton)
    -   SYTYCDC ranked No.1 nationally for Females 18-49 (517,000) and
        Females 25-54 (465,000); 71% of its total audience were female
        viewers.
    -   Growing from its first hour to its second, the SYTYCDC audience
        peaked at 1.55 million viewers and was sampled by 3.7 million viewers
        overall.
    -   The No.1 and No.2 programs on television last night were Canadian,
        with SYTYCDC's audience was just shy of the CTV/CBS simulcast of
        Flashpoint (1.29 million). The two series dominated primetime from 8-
        11 p.m.
    

    "So You Think You Can Dance Canada is dancing its way into the TV rooms
of the nation," said Susanne Boyce, President of Creative, Content and
Channels, CTV Inc. "Congratulations to everyone involved for delivering the
must-see show of the fall."

    The water-cooler chatter for So You Think You Can Dance Canada has
already begun. TV Guide reports, "It's impossible to watch and not feel your
skin tingling, your torso swaying or a smile creeping on your face. Canadian
dancers have got it going on!"

    An unprecedented promotional campaign supported the debut of So You Think
You Can Dance Canada, including teams of dancers shaking their stuff in select
locations in Vancouver, Toronto and Montreal yesterday. This compliments the
show's latest high-energy on-air promo, and outdoor, radio and online
promotional activities visible in major markets across Canada, including
Toronto, Vancouver, Calgary, Edmonton and Montreal.

    So You Think You Can Dance Canada's second two-hour episode, with
audition highlights from Halifax and Vancouver, airs Sunday, September 14 at
8 p.m. ET on CTV. An encore episode of last night's debut episode airs this
Sunday, September 14 at 5 p.m. ET on MuchMusic. See highlights on demand on
the CTV Video Player at CTV.ca.

    Meanwhile, the success of Flashpoint in Canada and the U.S. continues
unabated. The critical and viewer favourite attracted 1.29 million viewers,
who tuned in for the first fresh episode of the engaging cop drama in two
weeks. In the U.S., Flashpoint's 8.68 million viewers in a reverse simulcast
gave CBS the win at 10 p.m., the highest ratings ever for the summer drama,
and up 20% over its last new episode, prompting MediaWeek TV critic Marc
Berman to say, "This won't be the last we will see of Flashpoint."

    Source: Preliminary overnight data, CTV Total and Global Total (BBM
Nielsen Media Research).





For further information:

For further information: Laura Heath Potter, CTV Inc., (416) 332-4633 or
lheathpotter@ctv.ca


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