Smog Alert days - Public transit for a dollar in Laval



    LAVAL, QC, June 2 /CNW Telbec/ - Concerned about better protecting the
environment, the Société de transport de Laval will be innovating this summer
by offering an incentive transit fare policy on its bus network. During "Smog
Alert" days, June 1 - September 2, 2008, it will cost $1 to board STL buses.
    "Smog Alert" days are smog days when the air quality-according to
Environment Canada-exceeds the standards of acceptable health. Countering smog
through greater use of public transit has an immediate, positive impact on the
air we breathe.
    As a responsible corporate citizen, the Société de transport de Laval
doesn't want to be content with standing back and watching the situation as a
bystander. On the contrary, it wants to be part of the solution to fight
against the deterioration in the environment. No empty words, but rather firm
commitments and direct actions.

    The STL, concerned about the environment

    The Société de transport de Laval is doing its utmost to make its
day-to-day operations a model for environment-friendliness. It is a key
organizational value and a firm commitment on the part of the STL's management
team.
    Supporting the cause of air pollution control is a logical follow-up to
its actions as an organization. As it may be recalled, the STL is the only
public transit corporation in Québec to concretely support the fight for
better air quality, by means of an incentive transit fare policy.
    Thanks to this measure, we estimate that we will succeed in removing
1500 vehicles from road traffic on smog days. And-who knows?-motorists who try
public transit on these smog days might well permanently change over to this
means of transportation!

    To keep up to date

    The STL is planning on doing its utmost to inform the public of its Smog
Alert program. As soon as it receives a smog warning from Environment Canada,
around 4 p.m., the STL will get its public notification process under way.
Here are the media-related actions that will be initiated by the STL:

    
    - Contacting the major media in the metropolitan area
    - Placing notification on road signs of the Ministère des transports du
      Québec and Ville de Laval
    - Installing posters at terminuses
    - Posting signs in our buses
    - Posting announcements on the STL's website (www.stl.laval.qc.ca)
    - Broadcasting announcements on our telephone service: 450-688-6520
    - Posting announcements through our STL e-mail club (Club Courriel)

    STL, facts and figures

    - Due to the arrival of the Metro a year ago, the STL has redesigned its
      bus network. This has translated by an increase of 18% of its service,
      quicker run time and more direct lines.
    - Since January 2008, the STL has reduced its fees for regular fare, an
      unheard of gesture in the province of Quebec. This measure is in line
      with the STL environmental preoccupation and should contribute to an
      increase in transit use.
    - Since January 2008, all our buses run on biodiesel B5. Once again, our
      environmental preoccupation underlines the decision to use that type of
      fuel since biodiesel is made of recycled vegetable oil and not corn.
    - The family rate policy is another way to encourage more people to use
      our transit system. This policy allows an adult, who has paid his
      regular fare, to be accompanied by a maximum number of three children
      under 11 year olds who will ride free of charge.
    - Annually, the STL is responsible for 20 million transit passages, an
      increase of 5% since May 2007.
    




For further information:

For further information: Marie-Céline Bourgault, Director,
Communications and Marketing, Société de transport de Laval, (450) 662-5429,
mcbourgault@stl.laval.qc.ca; www.stl.laval.qc.ca


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