LAVAL, QC, Aug. 16 /CNW Telbec/ - Since Friday Environment Canada issued
smog warnings in the local area. In keeping with its commitment, the Société
de transport de Laval (STL) has therefore reduced the fare on its buses
Saturday August 15 to just $1, and will also maintain this fare on Sunday
August 16 and Monday August 17. The operation is going very well. The fare
reduction (down to only $1 per person) prompted nearly 1200 more transit users
on Saturday to opt for public transit, up 4.8% over the average number of
trips during this time of the year.
Launched in 2008 and reintroduced this summer, the Smog Alert initiative
aims at promoting the use of public transit when the air quality deteriorates
so much that it is below acceptable standards.
It has been estimated that the special $1 fare might prompt some 1500
motorists to leave their cars at home on smog days.
No other Québec carrier has adopted an incentive fare policy, under these
circumstances, to improve the quality of the air.
In fact, this initiative is benefiting from the support of Equiterre, to
which the STL will pay $5,000 for the first 5,000 transit users to take
advantage of the fare reduction in 2009!
This measure (which comes to an end the day before Labour Day, September
7) may well be repeated during the summer.
The STL-facts and figures
- Over 20 million annual trips
- Information provided to riders at bus stops and inside buses
- The overhaul of the entire bus system, which became necessary with the
introduction of the metro and gave rise to a 21% increase in service,
faster travelling and more direct routes.
- The frequency of bus service, outside rush hours, during evenings and
weekends, will double by 2011.
- Since January 2008, the STL has reduced its single-trip regular fares-
an unprecedented move in Québec. Guided by an environmental concern,
this measure should contribute toward increasing the use of public
- In particular, the fare policy aims at encouraging families to use
public transit: All adults who pay their fare on weekends and legal
holidays may be accompanied, free of charge, by three children age 11
- The STL is undertaking a feasibility study for an electrically-powered
- The STL is financing Eco Mobile à Laval, a major operation conducted by
Vélo-Québec, to promote alternatives to automobile use.
- The STL is also joining forces with the Association québécoise de lutte
contre la pollution atmosphérique, Communauto and the Réseau de
covoiturage to promote sustainable transportation in Laval.
- All the vehicles in its fleet use B5 biodiesel, a fuel made from
recycled oil but with no corn content.
- All the vehicles are equipped with a real-time GPS tracking system.
- By March 2010, a real-time display will be available on buses and at
bus stops, by means of mobile satellite service (MSS).
For further information:
For further information: Marie-Céline Bourgault, Director,
Communications and Marketing, Société de transport de Laval, (514) 910-2313