New survey provides comprehensive overview of Canadian wireless
OTTAWA, May 26, 2011 /CNW/ - Nearly half (48%) of Canadian mobile phone
users aged 18 to 34 report owning a smartphone, according to a new
study by the Quorus Consulting Group released today by the Canadian Wireless Telecommunications Association (CWTA). Smartphone adoption climbs even higher to 55% among those 18 to
24 years old.
The survey also found that fully four out of five smartphone owners say
they have signed up to a data plan, compared to only 15% of regular
phone owners. Half of respondents (49%) between 18 and 34 years old
also report accessing the Internet with their mobile phone. Access to
the Internet through mobile phones is significantly higher among:
smartphone owners (73%); mobile phone users between 18 and 24 years old
(61%); cell-only households (42%); men (33%); and Albertans (43%).
"Combined with recent reports of record smartphone activations and
wireless data growth by Canada's wireless carriers, the survey results
confirm Canadians remain among the heaviest smartphone users in the
world," said Bernard Lord, CWTA President & CEO. "As well, Canada
retains the top spot in the world with more commercially available
HSPA+ wireless data networks than any other country."
The study also reveals approximately 58% of smartphone users have
downloaded apps to their mobile phone, with the average user having
downloaded 12 apps, of which roughly one-quarter were purchased as
opposed to downloaded for free. Smartphone owners that live in
cell-only households (71%), those between 14 and 44 years old (64%) and
those in Alberta (76%) were the heaviest downloaders of apps.
Three-quarters of smartphone users who have downloaded apps (76%) use
applications related to weather information, and over two-thirds (69%)
use apps that link them to social networks, Instant Messaging or blogs.
Mobile banking and payment activities are also being adopted by
Canadians, with over one-fifth (22%) of smartphone users reporting they
do some of their banking or pay for products and services from their
mobile phone. This is significantly higher at 30% among smartphone
owners between 18 and 34 years old.
Canadians also report a high level of interest in 2-D barcodes, with
nearly half of mobile phone users (45%) being aware of them, and 10%
having scanned a 2-D barcode. Smartphone users (28%), mobile phone
users between 18 and 44 years of age (17%), cell-only households (16%)
and men (13%) are relatively stronger adopters of this activity. When
respondents were asked what they had recently scanned, product barcodes
(22%), barcodes in magazines, books and newspapers (14%), grocery items
(14%) and BBM contact barcodes (14%) topped the list.
The survey also found that Canadians are using their mobile phones to
support their favourite charitable organizations through text
messaging. Half of mobile phone users are aware of mobile giving and 6%
have already donated this way. Awareness of mobile giving was highest
among those 18 to 34 years old (60%), with 12% having donated this way.
The 2011 Cell Phone Consumer Attitudes Study, completed by Quorus Consulting Group on behalf of CWTA, was conducted
with Canadian households through a combination of telephone surveys and
an online panel between March 14 and 27, 2011. The complete study is
available on the CWTA Web site.
Canadian Wireless Telecommunications Association (CWTA)
CWTA is the authority on wireless issues, developments and trends in
Canada. It represents cellular, PCS, messaging, mobile radio, fixed
wireless and mobile satellite carriers as well as companies that
develop and produce products and services for the industry. (www.cwta.ca)
SOURCE CANADIAN WIRELESS TELECOMMUNICATIONS ASSOCIATION
For further information:
Marc Choma, CWTA
613-233-4888 ext. 207