Small Businesses, Welcome to the Webless Web



    Innovative .tel Service Means Discoverability Without Technical Ability

    NEW YORK, Feb. 2 /CNW/ - Telnic Limited (http://www.telnic.org), the
registry operator for the new .tel top level domain (TLD), today announced
that small businesses and owner-managers around the world can now get their
own domain name which can be used to be found online without the need to
build, maintain and host a full website. Dubbed the 'webless web', .tel
domains are set to open up internet publishing to everyone, regardless of
budget or technical expertise.
    "Small businesses have been caught between a rock and a hard place when
it comes to getting benefit from the Internet," said Khashayar Mahdavi, CEO of
Telnic. "Until now, they either needed the skills in-house to develop and
maintain a website, or pay for others to do the same, all without knowing
whether or not it was of interest to their customers. Now, with .tel, small
businesses get a presence online, akin to a listing in a directory service,
but under their own brand and their complete control, at a fraction of the
cost of a listing in a traditional directory service."
    The one-off cost for a .tel domain includes everything a small business
needs to get up and running and discoverable online from any device connected
to the internet. In addition to storing contact information, location-based
information and an unlimited number of key words to help increase discovery in
search engines like Google, small businesses can use it to manage their costs
by using low-cost communications channels such as Instant Messaging tools,
micro-blogging platforms or even Voice over IP (VoIP) services, saving money
and enhancing customer service at the same time.
    "Plumbers, dry cleaners, chauffeurs, window cleaners, actors, fitness
instructors and interpreters, to name but a few, can all take advantage of
consolidating their costs in directory listings, saving money on customer
communications and benefitting from free SEO built in the .tel domain," added
Mr. Mahdavi. "At a time of economic pressure, there's a huge opportunity to
improve customer communication and access whilst consolidating costs."
    .tel domain names are available for anyone to purchase for a fixed
three-year term from 3.00 p.m. GMT today through a network of over 100
ICANN-accredited Registrars and their resellers. For more information on where
to buy, please visit http://www.telnic.org/business-buy.html

    About Telnic Limited

    Founded in 2000, Telnic Limited is the UK-based Registry Operator and
Sponsoring Organization for the new .tel sponsored top level domain (sTLD).
For more information regarding the .tel domain or Telnic Limited, please visit
http://www.telnic.org. .tel was launched to trademark holders on December 3,
2008 and will be launched to everyone else on February 3, 2009.





For further information:

For further information: Jennifer Taylor, Account Supervisor, Edelman,
New York, Tel: (212) 819-4867, Email: jennifer.taylor@edelman.com

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TELNIC LIMITED

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