Sleep Tight: AIR MILES(R) Collectors can now earn reward miles and Hilton HHonors points at Hilton Family hotels worldwide



    Hilton HHonors(R)(*) Teams Up With AIR MILES(R) Reward Program

    TORONTO, Aug. 5 /CNW/ - The AIR MILES Reward Program has expanded its
hotel rewards portfolio with Hilton HHonors, the guest reward program for the
Hilton Family of Hotels. Beginning August 1, AIR MILES Collectors will earn 1
reward mile for every eligible US$10 spent at over 3,000 Hilton Family hotels
worldwide, including Hilton(R)(*) Hotels, Conrad(R)(*) Hotels & Resorts,
Doubletree by Hilton(TM)(*), Embassy Suites Hotels(R)(*), Hampton by  Hilton(TM)(*),
Hilton Garden Inn(TM)(*), Hilton Grand Vacations(TM)(*), Homewood Suites by
Hilton(TM)(*), and The Waldorf-Astoria Collection(TM)(*).
    Also, when AIR MILES Collectors join Hilton HHonors, they can take
advantage of the only hotel rewards program that offers members the
opportunity to Double Dip(R) and earn Points & Miles(R) for the same stay.
HHonors members can also redeem their HHonors points for hotel reward stays
with No Blackout Dates or capacity controls - any time a standard room is
available for purchase, members can redeem points for it.
    "The marketing partnership with Hilton HHonors marks the first time
Collectors can earn reward miles simply by showing their AIR MILES Collector
card at check-in worldwide," said Todd March, Chief Client Officer, AIR MILES
Reward Program. "The addition of Hilton HHonors to the Program demonstrates
our commitment to providing AIR MILES Collectors with even more opportunities
to earn valuable reward miles."
    To welcome AIR MILES Collectors, participating Hilton Family hotels in
Canada will offer double AIR MILES reward miles on stays completed between
September 1st and November 30th, 2008.
    "We are constantly looking for ways to enhance Hilton HHonors and give
HHonors members a flexible and rewarding experience," said Adam Burke, Senior
Vice President, Customer Loyalty, Hilton Hotels Corporation. "Through this new
collaboration with AIR MILES, we now offer almost 60 marketing partners that
members can earn Points & Miles with at Hilton Family hotels worldwide."
    AIR MILES Collectors will also be able to redeem their reward miles for
Hilton Family Canada gift certificates valid at more than 65 Hilton Family
hotels in Canada. Collectors can redeem 400 reward miles for a $50 CDN gift
certificate and 800 reward miles for a $100 CDN gift certificate. Gift
certificates can then be redeemed for any folio charges incurred during a
stay, providing an exceptional value for Collectors.
    For more information please visit HiltonHHonors.com/airmiles.

    About The HHonors Program
    -------------------------
    Hilton HHonors is the only guest rewards program in the world that offers
Points & Miles(R) and No Blackout Dates, giving frequent travelers a fast way
to earn the rewards they want most at more than 3,000 Hilton Family hotels
worldwide. Enrolled members can Double Dip to earn HHonors points and airline
miles for the same stay, at nearly any rate, at participating Hilton, Conrad
Hotels & Resorts, Doubletree by Hilton, Embassy Suites Hotels, Hampton by
Hilton, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton,
and The Waldorf-Astoria Collection hotels around the world.
    Due to the tremendous simplicity, flexibility and value offered by
HHonors program features, as well as the many attractive promotions that
HHonors offers each year, the program has been recognized with numerous travel
industry awards.
    Membership in HHonors is free. Travelers may enroll online by visiting
HiltonHHonors.com. Consumers in the U.S. and Canada can enroll instantly in
the program by calling 1-800-HHONORS. Outside the U.S. and Canada, travelers
may call the Hilton Reservations and Customer Care office in their area.
Travelers also may enroll at any Hilton, Conrad Hotels & Resorts, Doubletree
by Hilton, Embassy Suites Hotels, Hampton by Hilton, Hilton Garden Inn, Hilton
Grand Vacations, Homewood Suites by Hilton, and The Waldorf-Astoria Collection
hotels around the world. For further information, visit HiltonHHonors.com.

    About The AIR MILES Reward Program
    ----------------------------------
    The AIR MILES Reward Program is Canada's premier coalition loyalty
program. Founded in 1992, it has more than 9.5 million active Collector
accounts, representing approximately two-thirds of all Canadian households.
The AIR MILES Reward Program offers Collectors over 800 different leisure,
entertainment, merchandise, travel and other lifestyle rewards by shopping for
products and services at one of more than 100 brand-name Sponsors. To find out
more information on the AIR MILES Reward Program, visit the website at
http://www.airmiles.ca.

    Airline miles accrued and awards issued are subject to the terms and
conditions of each participating airline's reward program, as applicable.
Hilton HHonors membership, earning of Points & Miles(R), and redemption of
points are subject to HHonors Terms and Conditions.

    (R)(TM) Trademarks of AIR MILES International Trading B.V. Used under
license by LoyaltyOne Inc.
    (R)(*) (TM)(*) Trademarks owned by Hilton Hotels Corporation or its
subsidiaries.





For further information:

For further information: Corporate Affairs, AIR MILES Reward Program,
(416) 552-2346, mediaoffice@loyalty.com


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