SkyMall and GuestLogix Announce Agreement to Develop New On-Board Shopping Service for Airlines



    PHOENIX and TORONTO, Feb. 20 /CNW/ - SkyMall, the industry's leading
in-flight catalog shopping provider, and GuestLogix Inc. (TSX-V:GXI), the
leading provider of on-board retail technology and solutions to the airline
industry, today announced a multi-year agreement to deliver a new on-board
shopping service integrated with SkyMall's on-board catalogs.

    Christine Aguilera, President of SkyMall, welcomed the deal:

    "Our research shows that 73% of our customers made their buying decision
    on the plane and GuestLogix provides a platform that will allow us to
    take customer orders in-flight. Making it easy for our customers to "ring
    up their sale" at 30,000 feet will help us close more impulse buys and
    offer more convenience to time-pressed travelers. We look forward to
    working with GuestLogix to provide an enhanced on-board shopping
    experience which will benefit both our airlines as well as busy
    travelers."

    SkyMall pioneered in-flight catalog shopping, and has been the go-to
catalog merchandiser within the airline industry for over 16 years. Their
innovative product and distribution model make SkyMall the most compelling and
efficient shopping medium in the sky today.

    Commenting on the development, Tom Douramakos, President and CEO of
GuestLogix said:

    "The combination of SkyMall's in-flight catalog with our on-board retail
    platform provides airlines substantial opportunity for ancillary revenue
    growth at a time when it's especially difficult to raise ticket prices.
    This agreement also exemplifies the potential of our Mobile Virtual
    Store(TM) as an efficient channel that enables retail partners, operators
    and GuestLogix to benefit mutually from new on-board sales."

    Serving more than 600 million passenger trips annually, GuestLogix offers
the most popular on-board retail solution in the airline industry and serves
as a channel for providers of in-flight entertainment, branded food and
beverages, merchandising, the SkyMall catalog, duty-free products, travel and
entertainment ticketing, destination-based products and services, gifts and
flowers delivery, on-board currency exchange, Internet access, and more.

    About SkyMall

    SkyMall is a multi-channel, direct marketer offering high-quality,
innovative merchandise from top direct marketers and manufacturers through its
SkyMall catalog and web site, skymall.com. The SkyMall catalog is seen by
approximately 88% of all passengers carried by U.S. airlines reaching more
than 650 million air travelers annually. SkyMall also offers turn-key
merchandise and fulfillment solutions for loyalty marketing programs. For more
information please visit www.skymall.com.

    About GuestLogix

    GuestLogix is a leading provider of on-board retail technology and
solutions to the passenger travel industry. The world's leading airline
brands, including American Airlines, Delta Air Lines, Air Canada, Alaska
Airlines and Ryanair rely on GuestLogix to serve their customers daily.
GuestLogix is publicly traded on the TSX Venture Exchange in Toronto
(Symbol GXI). For more information please visit www.guestlogix.com.

    (C) 2008 GuestLogix. All Rights Reserved.





For further information:

For further information: Media and Analyst Contact: Josef Zankowicz, VP
Marketing & Communications, (647) 500-1563, josefz@guestlogix.com; Casey
Christ, VP Airline Marketing, SkyMall, (602) 528-3284, cchrist@skymall.com;
Sales Contact: Dan Hayter, Sales Director, GuestLogix Europe, +44 7949 697872,
dan.hayter@guestlogix.com; Tony Ashe, VP Americas, GuestLogix, (410) 452-5940,
tashe@guestlogix.com; Casey Christ, VP Airline Marketing, SkyMall, (602)
528-3284, cchrist@skymall.com

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