Skinvisible Licensee Launches Retail Sales of Safe4Hours(R) With Invisicare(R)



    
    - Major Retailer With 1,000+ Stores First to Take to Market
    

    LAS VEGAS, April 19 /CNW/ -- Skinvisible, Inc. (OTC Bulletin Board:   SKVI)
(Website: www.skinvisible.com) is pleased to announce its licensee JD Nelson &
Associates has begun its penetration of the Canadian retail market with
Safe4Hours(R), its antimicrobial sanitizing lotion/skin protectant.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20030416/LAW068LOGO)
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20040503/INVISICARELOGO)
    
    JD Nelson & Associates has the exclusive license in North America to
produce, market and distribute Safe4Hours. Independent studies have
demonstrated the lotions unique ability to bind active ingredients to the skin
for up to four hours and longer, even after repeated hand washings. The
antimicrobial properties of the active ingredient Triclosan(R), has proven to
kill most harmful bacteria. A small amount of Safe4Hours every 4 hours
protects a person from unwanted germs not only on contact but for up to 4
hours, a real plus for someone working in the healthcare industry or just out
shopping for the afternoon. It's peace of mind protection.
    "JD Nelson has hit the ground running with Safe4Hours in Canada," said
Mr. Terry Howlett, President and CEO of Skinvisible. "Large retailers like
Home Hardware with more than 1000 retail stores, will be selling the product
effective immediately. In addition they expect to announce other major
pharmacies and retailers will carry the product shortly."
    "Once the customer experiences the antimicrobial sanitizing lotion/skin
protectant in a lotion format, they will never go back to an alcohol based
sanitizer," said Mr. Doug Nelson, President and CEO of JD Nelson & Associates.
"The best way to eliminate germs and bacteria is still to wash your hands, but
what we keep hearing is how people appreciate that with the added advantage of
Invisicare, they don't have to keep reapplying the product every time they
wash their hands or come in contact with germs. Since Safe4Hours is in a
lotion format with no alcohol, there is also no drying effect.
    Skinvisible's business model is focused on licensing its proprietary
formulations with Invisicare to pharmaceutical and cosmeceutical companies as
well as assisting companies in revitalizing or enhancing their existing skin
care products. In addition to the polymer revenue, Skinvisible receives a
combination of research and development fees, upfront license fees, and
ongoing royalties for the life of the patents.

    
    About Invisicare(R)
    
    Skinvisible has patented its technology and trademarked its polymer
delivery system Invisicare(R).  Invisicare is a combination of hydrophilic and
hydrophobic polymers that hold active ingredients on the skin for extended
periods of time.  They are non-occlusive and allow normal skin respiration and
perspiration while moisturizing and protecting against exposure from a wide
variety of environmental irritants. See: www.invisicare.com

    
    About Skinvisible Pharmaceuticals, Inc.
    
    Headquartered in Las Vegas, Nevada, Skinvisible Pharmaceuticals is a
research-and-development company whose primary business objective is to
license its technology and formulated products to manufacturers of Rx and OTC
skincare products. See www.skinvisible.com

    
    About JD Nelson & Associates
    
    Located in Columbus, Ohio and Toronto, CA. JD Nelson specializes in
manufacturing, marketing and distributing consumer products. J. Douglas
Nelson, President & CEO and Fred A. Dobson, Vice President of Sales and
Marketing, together have over 46 years of marketing and distribution
experience.

    
    About Home Hardware Stores Limited
    
    Home Hardware Stores Limited is Canada's largest independent hardware,
lumber and building materials and furniture retailer with more than 1,000
stores across Canada, under the Home Hardware, Home Building Centre, Home
Hardware Building Centre and Home Furniture banners.  Dealers have access to
100,000 quality brand name and private label products and the company has
annual retail sales of $4.6 billion. The cooperative was founded on January 1,
1964 by 128 independent hardware Dealers.

    
    Forward-Looking Statements
    
    This press release contains 'forward looking' statements within the
meaning of Section 21A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, and are subject to the
safe harbors created thereby. Such statements involve certain risks and
uncertainties associated with an emerging company. Actual results could differ
materially from those projected in the forward looking statements as a result
of risk factors discussed in Skinvisible, Inc. reports on file with the U.S.
Securities and Exchange Commission (including, but not limited to, a report on
Form 10K for the year ending December 31, 2006.)

    
    Corporate Contact:
    Terry Howlett, President/CEO
    Skinvisible Pharmaceuticals, Inc
    Phone: 702-433-7154
    Email: info@skinvisible.com

    




For further information:

For further information: Terry Howlett, President/CEO of Skinvisible 
Pharmaceuticals, Inc, +1-702-433-7154, info@skinvisible.com Web Site:
http://www.skinvisible.com                  http://www.invisicare.com

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SKINVISIBLE, INC.

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