SKINNYGIRL™ MARGARITA BY BETHENNY FRANKEL ARRIVES IN CANADA THIS SUMMER

Canada Welcomes 'The Margarita You Can Trust':  110 Calories per 4.2 oz./125ml serving

TORONTO, June 17, 2011 /CNW/ - The Skinnygirl™ Margarita, created by Bethenny Frankel, the renowned natural foods chef, three time New York Times Best Selling author of the recently released Place of Yes, and star of "Bethenny Ever After," will begin appearing on liquor store shelves across Canada this summer, starting in Alberta, British Columbia, Ontario and Saskatchewan this month.

Skinnygirl Margarita took America by storm in 2009 when Frankel introduced the ready-to-drink, calorie-conscious cocktail to select U.S. markets. Earlier this year, the brand announced its expansion into virtually every American state, confirming its status as the number one ready-to-drink cocktail in the United States. In March 2011, Skinnygirl Cocktails was acquired by Beam Global Spirits & Wine. Frankel continues to serve as the committed brand collaborator, developer and marketer. Canada is the first market to offer Skinnygirl Margarita outside of the United States.

"We are delighted to be launching Skinnygirl in Canada with Bethenny," says Stephanie Rickard Chadda, Brand Manager, Beam Global Canada.  "Skinnygirl Margarita has received a phenomenal response from American consumers, and Canadian margarita lovers and Bethenny fans have continued to tell us how excited they are to have Skinnygirl here in Canada. We anticipate it will be met with great enthusiasm in Canada starting this summer."

As a natural foods chef, Frankel is adept at taking high calorie food and cocktails and making delicious lower-calorie versions. The margarita was one of her favourite cocktails, but Frankel says the typical restaurant version packs 500 calories or more in a four-ounce version.  So she created her own calorie-reduced (110 calories per 4.2 oz. /125ml serving) recipe.

When she mentioned the recipe during the first season of "The Real Housewives of New York," the viewer interest came pouring in from across America for the recipe, and as a result, Skinnygirl Margarita was born.

"I created the Skinnygirl Margarita because everyone loves margaritas, but no one wants the guilt or the calories. At only 110 calories for a 4.2-ounce serving, natural flavours, lightly sweetened with agave nectar, and made with premium Blue Agave clear Tequila, Skinnygirl is the margarita you can trust," says Frankel.

About Skinnygirl
Ready to serve, Skinnygirl Margarita was first developed by Bethenny Frankel in 2009 and was bought by Beam Global Spirits & Wine Inc. in 2011. Skinnygirl has achieved instant success as one of the most popular pre-made cocktails on the market today.

Following her own personal approach to eating and drinking well, Frankel created the Skinnygirl Margarita to be devoid of any unnecessary additives. At only 110 calories for a full four-ounce serving, it features natural flavours, lightly sweetened with agave nectar, and is made with premium Blue Agave clear Tequila. For more information, visit www.skinnygirlcocktails.com or the Facebook page: Skinnygirl Margarita by Bethenny Frankel.

About Beam Global Canada Inc.
Beam Global Canada is building brands people want to talk about. Inspiring conversations in Canada and around the world, our brands include Canadian Club® Canadian Whisky, Jim Beam® Bourbon, Sauza Tequila, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Islay Single Malt Scotch Whisky, Cruzan® Rum, Banff Ice® Vodka, and Alberta Premium® Canadian Whisky.  Distribution partnerships in Canada include: The Macallan® and Highland Park® Single Malt Scotches, The Famous Grouse®, Brugal® Rum, Russian Standard® Vodka and Bols® Liqueurs.

Beam Global Spirits & Wine Inc. is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

All trademarks are the property of their respective owners. The SLICE Network program, "Bethenny Ever After," does not sponsor, authorize, or otherwise endorse Skinnygirl™ Margarita.


SOURCE BEAM Global Canada Inc.

For further information:

For more information or for high-resolution product images please contact:
Margaret Antkowski / Karen Krugel
PraxisPR
905.949.8255 ext. 239 / 233
Cell phone: 647-221-3977 / 416-559-9200
margaret@praxispr.cakaren@praxispr.ca

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