Canada Welcomes 'The Margarita You Can Trust': 110 Calories per 4.2
TORONTO, June 17, 2011 /CNW/ - The Skinnygirl™ Margarita, created by
Bethenny Frankel, the renowned natural foods chef, three time New York
Times Best Selling author of the recently released Place of Yes, and star of "Bethenny Ever After," will begin appearing on liquor
store shelves across Canada this summer, starting in Alberta, British
Columbia, Ontario and Saskatchewan this month.
Skinnygirl Margarita took America by storm in 2009 when Frankel
introduced the ready-to-drink, calorie-conscious cocktail to select
U.S. markets. Earlier this year, the brand announced its expansion into
virtually every American state, confirming its status as the number one
ready-to-drink cocktail in the United States. In March 2011, Skinnygirl
Cocktails was acquired by Beam Global Spirits & Wine. Frankel continues
to serve as the committed brand collaborator, developer and marketer.
Canada is the first market to offer Skinnygirl Margarita outside of the
"We are delighted to be launching Skinnygirl in Canada with Bethenny,"
says Stephanie Rickard Chadda, Brand Manager, Beam Global Canada.
"Skinnygirl Margarita has received a phenomenal response from American
consumers, and Canadian margarita lovers and Bethenny fans have
continued to tell us how excited they are to have Skinnygirl here in
Canada. We anticipate it will be met with great enthusiasm in Canada
starting this summer."
As a natural foods chef, Frankel is adept at taking high calorie food
and cocktails and making delicious lower-calorie versions. The
margarita was one of her favourite cocktails, but Frankel says the
typical restaurant version packs 500 calories or more in a four-ounce
version. So she created her own calorie-reduced (110 calories per 4.2
oz. /125ml serving) recipe.
When she mentioned the recipe during the first season of "The Real
Housewives of New York," the viewer interest came pouring in from
across America for the recipe, and as a result, Skinnygirl Margarita
"I created the Skinnygirl Margarita because everyone loves margaritas,
but no one wants the guilt or the calories. At only 110 calories for a
4.2-ounce serving, natural flavours, lightly sweetened with agave
nectar, and made with premium Blue Agave clear Tequila, Skinnygirl is
the margarita you can trust," says Frankel.
Ready to serve, Skinnygirl Margarita was first developed by Bethenny
Frankel in 2009 and was bought by Beam Global Spirits & Wine Inc. in
2011. Skinnygirl has achieved instant success as one of the most
popular pre-made cocktails on the market today.
Following her own personal approach to eating and drinking well, Frankel
created the Skinnygirl Margarita to be devoid of any unnecessary
additives. At only 110 calories for a full four-ounce serving, it
features natural flavours, lightly sweetened with agave nectar, and is
made with premium Blue Agave clear Tequila. For more information, visit
www.skinnygirlcocktails.com or the Facebook page: Skinnygirl Margarita by Bethenny Frankel.
About Beam Global Canada Inc.™
Beam Global Canada is building brands people want to talk about.
Inspiring conversations in Canada and around the world, our brands
include Canadian Club® Canadian Whisky, Jim Beam® Bourbon, Sauza
Tequila, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Islay
Single Malt Scotch Whisky, Cruzan® Rum, Banff Ice® Vodka, and Alberta
Premium® Canadian Whisky. Distribution partnerships in Canada include:
The Macallan® and Highland Park® Single Malt Scotches, The Famous
Grouse®, Brugal® Rum, Russian Standard® Vodka and Bols® Liqueurs.
Beam Global Spirits & Wine Inc. is part of Fortune Brands, Inc.
(NYSE: FO), a leading consumer brands company. For more information on
Beam Global Spirits & Wine, its brands, and its commitment to social
responsibility, visit www.beamglobal.com and www.drinksmart.com.
All trademarks are the property of their respective owners. The SLICE
Network program, "Bethenny Ever After," does not sponsor, authorize, or
otherwise endorse Skinnygirl™ Margarita.
SOURCE BEAM Global Canada Inc.
For further information:
For more information or for high-resolution product images please contact:
Margaret Antkowski / Karen Krugel
905.949.8255 ext. 239 / 233
Cell phone: 647-221-3977 / 416-559-9200
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