SISU Kids(TM) Line Launched at CHFA East Alongside New Ester-C(R) Products



    BURNABY, BC, Oct. 3 /CNW/ - SISU Inc. (http://www.SISU.com) a leading
manufacturer of premium vitamins and supplements in Canada launched a new line
of children's products along with several Ester-C(R) Vitamin C products at the
Canadian Health Food Association (CHFA) Expo East. This trade show took place
at the Metro Toronto Convention Centre in Toronto on Saturday, September 8 and
Sunday, September 9, 2007.
    SISU Kiddie Super Multi is the first product to be launched in SISU's
newest category, SISU Kids(TM). Kiddie Super Multi provides an ideal daily
range of multivitamins for children ages 1 to 8 and comes in an easy to take
powder form. The delicious, all-natural Tropical Orange flavour is sweetened
naturally with Xylitol; it doesn't spike blood sugar levels, it promotes
healthy teeth and, best of all, it tastes great. Kids will love it -
guaranteed!
    With SISU gaining the exclusive rights to market Ester-C(R) in the
Canadian natural health food channels, they will introduce several new
Ester-C(R) products at the show. A new Ester-C(R) Chewable Natural Orange
flavour joins the family in both 250mg and 500mg strengths, as well, their new
SISU Kids(TM) line introduces Ester-C(R) Chewable Star Tabs, 250mg in Natural
Orange, Wildberry and Citrus Punch flavours.
    SISU had a large presence at the 2007 show with two booths; No. 2512,
dedicated to Ester-C(R) where Dr. Mark Moyad and Maile Combs, Research
Scientist for The Ester C company, were on-hand to answer questions. SISU's
main booth No. P4, featured additional new products, sampling and campaign
support materials.

    Over the past 27 years, SISU Inc. has become synonymous with
uncompromising quality. SISU Inc. was founded in 1980 and has been formulating
and manufacturing premium supplements with only the highest-quality
ingredients ever since. SISU Inc. continues to provide outstanding nutritional
supplements to discerning consumers who demand the very best when it comes to
their health. Release your inner strength with SISU.




For further information:

For further information: Kathy Toews, Communications Coordinator, (604)
415-8814, ktoews@sisu.com

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