TORONTO, April 30 /CNW/ - Sharon, Bonita and Cheryl-Anne Luck always knew
they wanted to work together, but after moving from Guyana to Canada in the
mid 1970s, life took these three dynamic women in different directions.
After spending many successful years in the corporate world, the Luck
sisters decided to pursue their lifelong dream and start a business of their
own. They knew they were all passionate about fashion and had all struggled to
find contemporary clothing that fit their petite frames. So the idea to open a
fashion destination primarily for women 5'4" and under, any size, any age,
took hold and before they knew it they had a concept, a location and training
in image and wardrobe consultation.
Through all the excitement of striking out on their own, one of their
biggest challenges was coming up with a name to describe their concept. After
much deliberation the name, Naturally Petite, came to them while at a concert.
They all agree that Naturally Petite is a perfect fit.
While they admit, you can buy clothes anywhere, they say what they do is
different. "We believe in the total picture," says Sharon. "Naturally Petite
is a full service boutique. We find the styles, colours, necklines and fabrics
that work for each individual client. As petite women ourselves, we know first
hand how frustrating it to find updated petite fashions in one store. So we
get excited when our customers find complete outfits at Naturally Petite. This
just confirms that we're on the right track to filling a need that many petite
women have so longed for".
Behind the scenes, each sister contributes to different areas of the
business. In the store their individual styles are apparent in the range of
clothing and accessories available. Bonita's classic style reflects the
understated elegance of Naturally Petite, Cheryl-Anne brings a mix of
contemporary and trendy styles to the shop and Sharon's bold and daring
fashion sense brings an adventurous twist to the selection. Naturally Petite
has everything from yoga wear and jeans to corporate wear and cocktail
dresses. No need to scour the petite section in department stores just to find
clothing only appropriate for your teenage daughter or your grandmother. The
sisters have paid special attention to the clothing lines and their own
Naturally Petite collection. The labels they choose are designed to fit petite
women so there are little to no alterations necessary. And their choices boast
seasonal colours, flattering fits as well as a variety of classic and trendy
Since opening in September 2008, the response has been overwhelmingly
positive. The Luck sisters have created a unique shopping destination offering
one on one consultations to create looks that work with their client's
lifestyles. Each sister brings their own warm, engaging personalities to the
store putting even the most inexperienced shopper at ease. Sharon is clear on
what customers can expect at Naturally Petite, "We show women how to choose
clothing that works for their body size and to wear clothing with confidence.
We believe there is more to shopping than handing over your credit card, we
want women to feel and look their best."
We want everyone's shopping experience to be a memorable one, that's why
we aim for the wow factor at Naturally Petite. Time and time again our
customers thank us for taking the time to work with them to help them discover
their unique clothing personality. We work with what's existing in their
wardrobe, then we help them build by adding complimentary garments or
accessories to it.
What's next for Naturally Petite? The sisters are dreaming big, "We're
looking at the possibility of online shopping to grow the business and connect
with clientele across Canada."
For further information:
For further information: about Naturally Petite visit
naturallypetite.ca; Jubal Media Marketing Communications, Ph (905) 642-1991,