SIRIUS Satellite Radio Canada and Live Nation Canada Sign Exclusive Partnership



    
    -  SIRIUS to air exclusive broadcasts of Live Nation concerts featuring
       Canadian artists on SIRIUS' 100% Canadian rock channel Iceberg 85.
       Toronto indie-electro artist LIGHTS to kick off new concert series
       with live broadcast on March 1

    -  SIRIUS Canada subscribers receive preferred ticket access to Live
       Nation events across Canada
    

    TORONTO, Feb. 25 /CNW/ - SIRIUS Canada, the country's leading satellite
radio company, and Live Nation today announced a new partnership, which sees
SIRIUS Canada become the official satellite radio partner of Live Nation in
Canada.
    The comprehensive partnership gives SIRIUS listeners access to exclusive
live broadcasts featuring Canadian artists and preferred tickets for Live
Nation events. SIRIUS subscribers will be able to purchase tickets for select
events through the www.sirius.ca Web site from a reserved block of tickets.
    "SIRIUS listeners are passionate about music and the Live Nation
partnership will give subscribers more of what they love, including exclusive
concert broadcasts and preferred access to concert tickets," said Alan
MacNevin, Vice President of Customer Relationship Management at SIRIUS Canada.
"Customers tell us that subscribing to SIRIUS feels like being part of a
community and we're committed to making that experience even richer."
    The partnership will allow SIRIUS listeners across Canada and the U.S. to
access exclusive live broadcasts featuring some of Canada's most talented
emerging and established artists. The monthly "SIRIUS Satellite Radio Canadian
Concert Series Powered by Live Nation" broadcasts will give Canadian artists a
powerful platform to reach new audiences in both Canada and the U.S. on
Iceberg 85, SIRIUS Satellite Radio's 100% Canadian rock channel.
    "We're excited to announce this partnership with SIRIUS Canada," said
Bret Gallagher, President, Live Nation Canada. "We look forward to helping
Canadian artists reach new fans on both sides of the border through exclusive
broadcasts for SIRIUS subscribers."

    LIGHTS to Kick-off New Concert Series and Live Broadcast

    Toronto indie-electro artist LIGHTS (http://www.iamlights.com /
http://profile.myspace.com/lights) will kick-off the SIRIUS Satellite Radio
Canadian Concert Series with an exclusive broadcast of her recent concert
recorded live from Toronto's Phoenix Concert Theatre. The concert will air on
SIRIUS' Iceberg 85 channel on Sunday, March 1 at 7pm ET.
    "Satellite radio offers an incredible stage for Canada's musical talent,"
said Andreanne Sasseville, Director of Canadian Content Development and
Industry Relations at SIRIUS Canada Inc. "SIRIUS Canada's new concert series
with Live Nation gives Canadian artists even more opportunities to grow their
audience both in Canada and the U.S."

    About SIRIUS Canada

    SIRIUS is Canada's number one choice for satellite radio with 120
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100% commercial-free music plus premium sports, news,
talk and entertainment programming from North America's most recognizable and
respected personalities and brands. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from three
high-orbit satellites.
    SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR
and NLL and broadcasts live play-by-play games of the CFL, NFL and NLL. SIRIUS
is also the exclusive satellite radio home of CBC's Hockey Night in Canada
Radio. In addition, SIRIUS broadcasts live NASCAR races, the Wimbledon Tennis
Championships as well as Barclays English Premier League and UEFA Champions
League soccer.
    SIRIUS products for the car, truck, home, RV and boat are available in
more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre
Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples,
The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS
programming is available for a monthly subscription fee of only $14.99.
    SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley,
BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda,
Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen,
Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive
partners make up nearly 60 per cent of light vehicle sales in Canada.
    Click on www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS
radio and subscription.

    About Live Nation

    Live Nation's mission is to maximize the live concert experience for
artists, fans and sponsors. Our core business is buying and producing artist
rights and monetizing those rights via our global distribution pipe. Live
Nation is the largest producer of live music concerts in the world, annually
producing over 16,000 concerts for 1,500 artists in 57 countries. The company
sells over 45 million concert tickets a year and expects to drive over 60
million unique visitors to livenation.com in 2008. Live Nation is transforming
the concert business by expanding its concert platform into direct concert
ticketing and building the industry's only artist-to-fan vertically integrated
concert platform. Headquartered in Los Angeles, California, Live Nation is
listed on the New York Stock Exchange, trading under the symbol "LYV."





For further information:

For further information: Jeff Roman, SIRIUS Canada Inc., P: (416)
513-7434, E: jroman@siriuscanada.ca

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SIRIUS CANADA

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