SIRIUS Canada Statement on U.S. Satellite Radio Merger Decision



    No disruption to subscriber's service or subscription plans

    TORONTO, July 28 /CNW/ - SIRIUS Canada, the country's number one choice
for satellite radio, issued the following statement regarding today's decision
by the U.S. Federal Communications Commission:
    "The U.S. merger has no immediate impact on our business and SIRIUS
Canada's more than 750,000 subscribers will continue to receive an
unparalleled slate of programming," said Mark Redmond, President and CEO,
SIRIUS Canada Inc. "The satellite radio market in Canada is strong and having
captured 82% retail market share(*) over the key Father's Day sales period in
May and June, SIRIUS' continued brand and category dominance makes it well
positioned to take advantage of the growing demand for the service. We
anticipate that SIRIUS' strong growth and leadership in automotive and retail
continues."
    SIRIUS Canada will provide additional comment if there are any new
developments.

    
    SIRIUS Canada Highlights

    -  The most paying subscribers: SIRIUS Canada announced that it exceeded
       750,000 subscribers on June 12, 2008.

    -  Canada's number one choice: SIRIUS Canada captured over 82% of
       satellite radios sold at Canadian retailers in May and June 2008
       according to The NPD Group, North America's leading independent market
       research firm. Throughout 2007, SIRIUS captured 75% of all retail
       satellite radio sales.

    -  Leading automotive partners: SIRIUS automotive partners make up nearly
       60 per cent of light vehicle sales in Canada and collectively make
       SIRIUS available in over 150 vehicle models.

    (*) According to the NPD Group Canada
    

    About SIRIUS Canada

    SIRIUS is Canada's number one choice for satellite radio with 120
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100% commercial-free music plus premium sports, news,
talk and entertainment programming from North America's most recognizable and
respected personalities and brands. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from three
high-orbit satellites.
    SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR,
NBA and NLL and broadcasts live play-by-play games of the CFL, NFL, NBA and
NLL. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night
in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, the
Wimbledon Tennis Championships as well as Barclays English Premier League and
UEFA Champions League soccer.
    SIRIUS products for the car, truck, home, RV and boat are available in
more than 4,000 retail locations, including Best Buy, Canadian Tire, Centre
Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples,
The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS
programming is available for a monthly subscription fee of only $14.99.
    SIRIUS Canada's automotive partners include Aston Martin, Audi, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, Mazda,
Mercedes Benz, MINI, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the
Canadian Automobile Association (CAA). SIRIUS automotive partners make up
nearly 60 per cent of light vehicle sales in Canada.
    Click on www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS
radio and subscription.





For further information:

For further information: For SIRIUS Canada: Jeff Roman, Corporate
Communications, SIRIUS Canada, (Tel) (416) 513-7434, (Email)
jroman@siriuscanada.ca

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SIRIUS CANADA

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