SIRIUS Canada Exceeds 750,000 Subscribers



    
    -   Strongest subscriber growth to-date with more than 250,000 added over
        8 month period
    -   Increases programming line-up to 120 full-time channels
    

    TORONTO, June 12 /CNW/ - SIRIUS Canada Inc. today announced that it has
exceeded 750,000 paying subscribers, adding more than 250,000 subscribers in
the 8 months since October 2007. The last 8 months were the company's
strongest period of subscriber growth since inception and SIRIUS expects the
growth to continue through the busy Father's Day sales period and beyond.
    "SIRIUS has experienced a surge of growth in the past 8 months from both
the automotive and retail channel and its subscriber base is now in excess of
750,000 paying customers," said Mark Redmond, President and CEO, SIRIUS Canada
Inc. "The last 8 months were the strongest period of subscriber growth since
launch and our success to-date has surpassed the expectations of the company's
management and shareholders. We'd like to thank SIRIUS' employees, subscribers
as well as our automotive and retail partners for helping achieve this
important milestone."
    SIRIUS also announced that later this month it will increase its
programming line-up to 120 full time channels, adding a range of sports and
talk programming, and 100% commercial-free music channels.
    "With the best coverage and content and now with 120 channels, SIRIUS is
the leading satellite radio brand in the country and will continue to compete
aggressively to become an even larger part of Canadians' entertainment-mix.
SIRIUS is proud to be Canada's number one choice for satellite radio with
unique content not available on any other platform," said Redmond.

    
    Subscriber Growth since Inception (December, 2005)
    -   750,000 subscribers - June 12, 2008
    -   500,000 subscribers - October 11, 2007
    -   300,000 subscribers - February 13, 2007
    -   200,000 subscribers - November 22, 2006
    -   100,000 subscribers - May 10, 2006
    

    Since launch, SIRIUS Satellite Radio has been the fastest growing
satellite radio company in Canada with the most subscribers and the brand most
selected by consumers. According to The NPD Group, SIRIUS captured 73% market
share of satellite radios sold at retail during April 2008 and more than 75%
market share throughout 2007.
    SIRIUS' automotive partners including Audi, BMW, Chrysler, Dodge, Ford,
Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI,
Mitsubishi, Subaru, Toyota, Volkswagen and Volvo make SIRIUS available in over
150 different vehicle models.

    About SIRIUS Canada

    SIRIUS is Canada's number one choice for satellite radio with 120
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100% commercial-free music plus premium sports, news,
talk and entertainment programming from North America's most recognizable and
respected personalities and brands. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from three
high-orbit satellites.
    SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR,
NBA and NLL and broadcasts live play-by-play games of the CFL, NFL, NBA and
NLL. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night
in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, the
Wimbledon Tennis Championships as well as Barclays English Premier League and
UEFA Champions League soccer.
    SIRIUS products for the car, truck, home, RV and boat are available in
more than 3,500 retail locations, including Best Buy, Canadian Tire,
Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs,
Staples, The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video.
All SIRIUS programming is available for a monthly subscription fee of only
$14.99.
    SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley,
BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda,
Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen,
Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive
partners make up nearly 60 per cent of light vehicle sales in Canada.
    Click on www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS
radio and subscription.





For further information:

For further information: Media Contact: Jeff Roman, Communications,
SIRIUS Canada Inc., Tel: (416) 346-5157, Email: jroman@siriuscanada.ca

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SIRIUS CANADA

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