SIRIUS Canada Achieves 500,000 Subscribers



    
    -   First satellite radio company in Canada to achieve 500,000
        subscribers

    -   Canadians adopting SIRIUS faster than cable, wireless and satellite
        television technology

    -   Leads industry with 82 per cent retail market share year-to-date

    -   More than 100,000 vehicles with factory-installed SIRIUS radios built
        since January 2007
    

    TORONTO, Oct. 11 /CNW/ - SIRIUS Canada Inc., Canada's number one choice
for satellite radio, announced today that it has achieved more than 500,000
paying subscribers nationwide, adding more than 200,000 since February, 2007.
SIRIUS is Canada's fastest growing satellite radio company and the first to
surpass the key 500,000 subscriber milestone in the 22 months since the
category was first introduced.
    "Canadians have chosen SIRIUS as their satellite radio provider of choice
and have adopted it faster than cable, wireless or satellite television
technology," said Mark Redmond, President and CEO, SIRIUS Canada Inc.
"Achieving 500,000 subscribers in Canada in such a short time is a major
milestone for our company and underscores the strength of SIRIUS' exclusive
content featuring the best entertainment brands in North America in addition
to our strong retail and automotive partnerships."

    Leads Industry with 82 per cent market share

    In an environment of choice, SIRIUS continues to be Canada's number one
choice for satellite radio, capturing 82 per cent of retail sales year-to-date
according to figures released by The NPD Group. During the key Father's Day
gift buying period in June, SIRIUS captured an overwhelming 88 per cent market
share of satellite radios sold.

    SIRIUS Automotive Program Outperforming

    SIRIUS Canada's automotive partners make up nearly 60 per cent of vehicle
sales in Canada and since January 2007 have built more than 100,000 vehicles
with factory installed SIRIUS radios. SIRIUS Canada's automotive partners
include Ford, Chrysler, Audi, BMW, Jaguar, Land Rover, Lexus, Mazda, MINI,
Subaru, Toyota, Volkswagen and Volvo. SIRIUS is currently available as a
standard feature, factory or dealer option in 150 vehicle models.
    SIRIUS is also the number one choice among truckers in Canada and has
captured more than 90 per cent of satellite radio sales to-date from
Pana-Pacific, North America's largest supplier of audio and electronics
equipment to the trucking industry.
    Since entering the Canadian market, SIRIUS has continued to expand its
powerful lineup of exclusive content as well as introduce innovative new
satellite radio products for the home car and everywhere in between. Combined
with the best signal coverage anywhere in Canada, SIRIUS offers Canadians a
truly personalized listening experience.

    
    New Unique and Exclusive Programming

    Recent additions to SIRIUS Canada's powerful lineup of exclusive sports,
news, entertainment and commercial-free music programming include:

    -   Hockey Night in Canada Radio on SIRIUS//Ch. 122: CBC's Hockey Night
        in Canada Radio is exclusively available on SIRIUS and features a new
        daily drive time hockey program with popular HNIC personalities Jeff
        Marek, Elliotte Friedman and Kelly Hrudey. CBC's Hockey Night in
        Canada is the most powerful sports brand in the country.

    -   E Street Radio//Ch. 10: A new channel dedicated to the music of
        Bruce Springsteen and the E Street Band featuring exclusive
        interviews and rare archival concert recordings.

    -   Grateful Dead Channel//Ch. 32: Featuring music spanning the
        Grateful Dead's celebrated history including rare and unreleased
        performances and original shows hosted by Grateful Dead founders Bob
        Weir, Phil Lesh, Mickey Hart and Bill Kreutzmann, as well as archival
        interviews with Jerry Garcia.

    Leading Satellite Radio Products

    SIRIUS Satellite Radio products and accessories will continue to be
must-have gifts for the holiday season and are available at more than 4,000
retail locations throughout Canada. New products include:

    -   Stiletto 2 - Featuring live portable reception of SIRIUS and the
        ability to store up to 100 hours of live sports, talk and commercial
        free music programming. The Stiletto 2 also features enhanced WiFi
        capability and a removable microSD media slot for expanded storage of
        MP3/WMA files.

    -   Sportster 5 - Featuring a colour display that subscribers can easily
        adjust to match car dash lights or mood, with user-selectable screen
        and backlight colours. The Sportster 5 has a large, multicolour,
        easy-to-read 6-line display plus a rotary tuning knob.
    

    About SIRIUS Canada

    SIRIUS is Canada's number one choice for satellite radio with 110
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100% commercial-free music plus premium sports, news,
talk and entertainment programming from North America's most recognizable and
respected personalities and brands. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from three
high-orbit satellites.
    SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR,
NBA and NLL and broadcasts live play-by-play games of the CFL, NFL, NBA and
NLL. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night
in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, the
Wimbledon Tennis Championships as well as Barclays English Premier League and
UEFA Champions League soccer.
    SIRIUS products for the car, truck, home, RV and boat are available in
more than 4,000 retail locations, including Best Buy, Canadian Tire, Centre
Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples,
The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS
programming is available for a monthly subscription fee of only $14.99.
    SIRIUS Canada's automotive partners include Aston Martin, Audi, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, MINI,
Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile
Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of
light vehicle sales in Canada.
    Click on www.siriuscanada.ca to listen to SIRIUS live, or to purchase a
SIRIUS radio and subscription.





For further information:

For further information: Jeff Roman, Corporate Communications, SIRIUS
Canada, (Tel) (416) 513-7434, (Email) jroman@siriuscanada.ca; David Gollom,
High Road Communications, (Tel) (416) 644-2267, (Email) dgollom@highroad.com

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SIRIUS CANADA

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