SIRIUS and CFL Expand Coverage to Bring Fans Action from Every Single Game on Satellite Radio for the First Time



    
    -  CFL fans across Canada and U.S. can now follow every game from every
       team, all the way to the 97th Grey Cup in Calgary on SIRIUS Satellite
       Radio

    -  SIRIUS Canada and CFL Extend Agreement
    

    TORONTO, June 26 /CNW/ - SIRIUS Canada, the country's leading satellite
radio company and the Canadian Football League (CFL) today announced that
SIRIUS will expand its broadcast coverage for the 2009 CFL season to bring
listeners every game from every team. For the first time on radio, CFL fans
anywhere in Canada and the U.S. will be able to listen to live play-by-play of
all CFL games from every team - from the regular season to the Grey Cup - on
SIRIUS Satellite Radio.
    "We're excited to expand SIRIUS Canada's CFL broadcast coverage to offer
every game to football fans across the country for the first time on radio,"
said Mark Redmond, President and CEO, SIRIUS Canada Inc. "As one of Canada's
leading sports brands with a growing and vibrant fan base, SIRIUS is proud to
continue its partnership with the CFL and its teams across the country."
    "Our league is all about putting our fans at the centre of everything we
do, so we're thrilled that SIRIUS is putting our fans at the centre of all the
action by carrying every single game," said CFL Commissioner Mark Cohon.
    "It's a tremendous example of what a great partnership is all about:
SIRIUS gets tremendous content, the CFL gets expanded coverage, and our fans
get the opportunity to get more of what they love: the excitement of
professional Canadian football," he said.
    "SIRIUS has been valued partner for three years, supporting our teams and
working closely with our league, so it's gratifying, especially in these
challenging times, to see that partnership is not only being extended, it's
deeper than ever before."
    Under the agreement with the league, SIRIUS will expand its broadcast of
CFL games and will continue as the Official Satellite Radio Sponsor of the
CFL. In addition, SIRIUS receives rights to use the CFL logo and collective
CFL team trademarks in marketing and promotional activities across Canada.
    SIRIUS Canada's complete CFL regular season schedule listing is available
online at www.sirius.ca/cfl.

    About SIRIUS Canada

    SIRIUS is Canada's number one choice for satellite radio with 120
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100% commercial-free music plus premium sports, news,
talk and entertainment programming from North America's most recognizable and
respected personalities and brands. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from three
high-orbit satellites.
    SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR
and NLL and broadcasts live play-by-play games of the CFL, NFL and NLL. SIRIUS
is also the exclusive satellite radio home of CBC's Hockey Night in Canada
Radio. In addition, SIRIUS broadcasts live NASCAR races, the Wimbledon Tennis
Championships as well as Barclays English Premier League and UEFA Champions
League soccer.
    SIRIUS products for the car, truck, home, RV and boat are available in
more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre
Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples,
The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS
programming is available for a monthly subscription fee of only $14.99.
    SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley,
BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda,
Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen,
Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive
partners make up nearly 60 per cent of light vehicle sales in Canada.
    Click on www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS
radio and subscription.





For further information:

For further information: Media Contact: Jeff Roman, SIRIUS Canada, P:
(416) 513-7434, E: jroman@siriuscanada.ca

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