Collaboration with Microsoft Aimed at Accelerating the Adoption of NFC
and Contactless Technology in Windows Mobile(R) Phones
TORONTO, March 11 /CNW/ - Sirit Inc. ("Sirit") (TSX: SI), a leading
provider of radio frequency identification ("RFID") technology, announced
today a collaboration with Microsoft Corporation to bring near field
communication ("NFC") and contactless support to the Windows Mobile(R)
operating system. By leveraging Sirit's embedded software and technology, the
companies aim to speed the adoption of NFC and contactless technology in
Windows Mobile powered smartphones and the development of Windows Mobile
powered NFC applications.
NFC is expected to have a significant impact on mobile phones and devices
as well as consumer electronics. Leading analysts predict that up to 1/3 of
all mobile phones will be NFC-equipped within the next 3-5 years which will
enable mobile phones to operate as electronic wallets, electronic tickets and
access control devices.
To date, a significant barrier to the rollout of NFC devices and
applications has been the lack of readily available support for NFC and
contactless in embedded operating systems. To overcome this barrier, Microsoft
intends to develop application programming interfaces (APIs) and other native
support in the Windows Mobile operating system for NFC and contactless
technology, thereby providing original equipment manufacturers (OEMs) and
applications developers with a consistent and easy-to-use platform for
developing NFC devices and solutions. Microsoft will use Sirit technology and
expertise as an important part of its development and testing program.
"As a Sponsor level member of the NFC Forum, Microsoft believes in the
significant benefits that NFC and contactless technology bring to the wide
range of devices powered by the Windows Mobile operating system," said David
Turner, Director of Mobile Communications Business at Microsoft. "Sirit
demonstrates NFC expertise and technology, as evidenced by their work helping
OEMs bring NFC products to market. We plan to utilize this expertise and
Sirit's NFC software technology to bring NFC and contactless support to the
Windows Mobile operating system.
"The Windows Mobile operating system is at the heart of a broad range of
devices that will be enhanced by NFC and contactless technology," commented
Chris Leong, Vice President, NFC and Contactless, Sirit Inc. "We are pleased
that Sirit's technology and expertise will help bring NFC and contactless to
Windows Mobile powered smartphones. We look forward to utilizing the expertise
and knowledge we develop in this collaboration to help Microsoft's customers
and partners develop NFC and contactless devices, applications, and
Sirit welcomes inquiries from any OEMs or service providers seeking to
create NFC and contactless devices, applications, and solutions. Please
contact Chris Leong, VP NFC and Contactless at Sirit at email@example.com or
+1-646-321-6020, for more information.
About Sirit Inc.
Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency
Identification (RFID) technology worldwide. Harnessing the power of Sirit's
enabling-RFID technology, customers are able to more rapidly bring high
quality RFID solutions to the market with reduced initial engineering costs.
Sirit's products are built on more than 14 years of RF domain expertise
addressing multiple frequencies (LF/HF/UHF), multiple protocols and are
compliant with global standards. Sirit's broad portfolio of products and
capabilities can be customized to address new and traditional RFID market
applications including Supply Chain & Logistics, Cashless Payment (including
Electronic Tolling), Access Control, Automatic Vehicle Identification, Near
Field Communications, Inventory Control & Management, Asset Tracking and
Product Authentication. For more information, visit www.sirit.com.
Cautionary Note Regarding Forward Looking Statements
Safe Harbor Statement under the United States Private Securities
Litigation Reform Act of 1995: Except for the statements of historical fact
contained herein, the information presented constitutes "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievement of Sirit to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Readers are cautioned not to place undue reliance
on these forward-looking statements. Actual results may differ materially from
those indicated by these forward-looking statements as a result of risks and
uncertainties impacting Sirit's business which are discussed in the section
entitled "Description of the Business - Risks Factors" in Sirit's Annual
Information Form dated March 19, 2007 as filed with the securities regulatory
authorities in Canada via SEDAR. Although Sirit has attempted to identify
important factors that could cause actual results to differ materially, there
may be other factors that cause results not to be as anticipated, estimated or
intended. Sirit does not undertake any obligation to update any
forward-looking statements contained in this document as a result of new
information, further events or otherwise.
"Sirit", the Sirit Design and "vision beyond sight" are all trademarks of
Sirit Inc. All other names of actual companies and products mentioned herein
may be the trademarks of their respective owners.
For further information:
For further information: Anastasia Chodarcewicz, Sirit Inc., (416)
367-1897 x227, firstname.lastname@example.org