Sirit to Deliver Electronic Toll System in Buenos Aires Argentina



    System achieves seamless migration from current legacy installation

    TORONTO, Sept. 2 /CNW/ - Sirit Inc. ("Sirit") (TSX: SI), a global
provider of radio frequency identification ("RFID") technology, announces that
it has received approval from Autopistas Urbanas S.A. ("AUSA") to install
Sirit's electronic toll collection ("ETC") system in the city of Buenos Aires,
Argentina. The system will utilize 90 Sirit IDentity 5100 ("ID5100") readers
which will support the AUSA legacy tags. This installation demonstrates the
increasing use of Sirit's technology which has recently been adopted to
improve legacy systems throughout South America.
    AUSA is a Buenos Aires City-owned, highway concessionaire responsible for
the construction, expansion and administration of the city of Buenos Aires
highway network. The total area covered by AUSA's six highways is 41.2 km plus
17.1 km of interconnected roadways.
    Approximately 80 lanes will be upgraded with Sirit's RFID passive toll
technology over the next several months. The current tolling system through
Argentina's largest city is used by more than 300,000 vehicles daily, with
only 20% of vehicles taking advantage of electronic tolling. Plans include
offering lower electronic toll rates to encourage users to move away from cash
payments.
    The installation is the direct result of a successful pilot which clearly
demonstrated the capabilities of the new Sirit system to AUSA.
    "We have experienced firsthand the flexibility and ease of installation
of Sirit's technology. Sirit's system has resulted in significant improvement
in the dedicated lanes installed on the Illia toll plaza since June. Our
testing has demonstrated that this is the best solution to increase electronic
toll penetration in the city of Buenos Aires which in turn, will improve
travel time and efficiency throughout the system," commented Ing. Gustavo
Matta y Trejo, President, AUSA.
    "Sirit is privileged to be working with AUSA in Argentina. We understand
AUSA's need to improve the efficiency of their current toll road
infrastructure and are excited to provide what we believe is the most cost
effective and reliable solution. The benefit to AUSA will be significantly
improved speed and efficiency for the city of Buenos Aires with minimal
interruption to upgrade their current systems," said Wolf Bielas, President
Latin America, Sirit.

    About Sirit Inc.

    Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency
Identification (RFID) technology worldwide. Harnessing the power of Sirit's
enabling-RFID technology, customers are able to more rapidly bring high
quality RFID solutions to the market with reduced initial engineering costs.
Sirit's products are built on more than 16 years of RF domain expertise
addressing multiple frequencies (LF/HF/UHF), multiple protocols and are
compliant with global standards. Sirit's broad portfolio of products and
capabilities can be customized to address new and traditional RFID market
applications including Supply Chain & Logistics, Cashless Payment (including
Electronic Tolling), Access Control, Automatic Vehicle Identification, Near
Field Communications, Inventory Control & Management, Asset Tracking and
Product Authentication. For more information, visit www.sirit.com.

    Cautionary Note Regarding Forward-Looking Statements

    Safe Harbor Statement under the United States Private Securities
Litigation Reform Act of 1995: Except for the statements of historical fact
contained herein, the information presented constitutes "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995 and Canadian provincial securities legislation. These forward-looking
statements relate to, among other things, Sirit's objectives, goals,
strategies, intentions, plans, beliefs, expectations and estimates, and can
generally be identified by the use of words such as "may", "will", "could",
"should", "would", "suspect", "outlook", "expect", "intend", "estimate",
"anticipate", "believe", "plan", "forecast", "objective" and "continue" (or
the negative thereof) and words and expressions of similar import, and may
include statements concerning possible or assumed future results, financial
outlook and/or future-oriented financial information. Although Sirit believes
that the expectations reflected in such forward-looking statements are
reasonable, such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievement of Sirit to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Readers are cautioned not to place undue reliance
on these forward-looking statements. Actual results may differ materially from
those indicated by these forward-looking statements as a result of risks and
uncertainties impacting Sirit's business. Important factors that could cause
actual results to differ materially from expectations include but are not
limited to: Sirit's ability to achieve commercialization and/or commercial
acceptance of its RFID technology; the evolution of, and adoption rate in, the
RFID market; Sirit's inability to expand sales both within and outside its
traditional markets; changes in Sirit's strategic relationships; Sirit's
dependence on resellers, distributors and significant customers; the utility
of research and development expenditures undertaken by Sirit; product defects;
increased levels of competition; changes in laws and regulations; foreign
exchange fluctuations; and Sirit's overall liquidity and capital resources.
These and other important risks are discussed in further detail in the section
entitled "Risks Factors" in Sirit's Annual Information Form dated March 13,
2009 and in Sirit's management's discussion and analysis found in its 2008
annual report as filed with the securities regulatory authorities in Canada
via SEDAR. Although Sirit has attempted to identify important factors that
could cause actual results to differ materially, there may be other factors
that cause results not to be as anticipated, estimated or intended. Unless
otherwise required by law, Sirit does not undertake any obligation to update
any forward-looking statements contained in this news release as a result of
new information, further events or otherwise. This cautionary statement
expressly qualifies the forward-looking information in this news release.

    "Sirit", the Sirit Design and "vision beyond sight" are all trademarks of
Sirit Inc. All other names of actual companies and products mentioned herein
may be the trademarks of their respective owners.





For further information:

For further information: Anastasia Chodarcewicz, Sirit Inc., (416)
367-1897, achodarcewicz@sirit.com

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