Sirit Introduces RFID Reader Swap-Out Program



    TORONTO, Nov. 8 /CNW/ - Sirit Inc. ("Sirit") (TSX: SI), a leading
provider of radio frequency identification ("RFID") solutions, today
introduced its Reader Swap-Out Program featuring a $250 product pricing
incentive for users that replace currently installed RFID readers with Sirit's
INfinity 510. This Program covers any competitive or Sirit manufactured fixed
reader and runs from November 8, 2007 through March 31, 2008. The Swap-Out
Program will be executed through Sirit's worldwide distributor and reseller
network.
    "Over the past few years, many RFID programs have been limited in scope
to lab or small test environments. As the market continues to mature, many
first generation readers and subsequent versions simply cannot meet the
performance promises in real world applications," stated Tony Sabetti, vice
president, RF Solutions, Sirit Inc. "The goal of our Swap-Out Program is to
help customers upgrade to the industry's leading RFID reader, Sirit's
INfinity 510, so they can benefit from the superior performance and technology
advancements within this next generation reader. With faster, more accurate
tag reads, Sirit's INfinity 510 delivers highly reliable data which in turn
translates to a more effective implementation of RFID technology."
    "After much progress in terms of product availability, performance, and
cost-reduction, many users in the passive UHF reader market would benefit from
a technology refresh," noted Michael Liard, Research Director for RFID and
Contactless at ABI Research (Oyster Bay, NY). "A program such as the one Sirit
is introducing offers existing and new customers assurances on price,
performance, and overall satisfaction with the opportunity to embrace the
latest technology advancements."
    The INfinity 510 continues to receive accolades for its outstanding
performance as the top-rated RFID reader as confirmed in the recent ODIN
technologies European RFID Reader Benchmark report. METRO Group, Germany's
largest retailer, also performed extensive reader testing and selected the
INfinity 510 as their primary reader for its RFID implementation at REAL
hypermarket stores currently being deployed across Germany.
    "We feel confident that once users are exposed to the high performance of
the INfinity 510, they will see and appreciate why it is recognized as the
leading RFID reader," added Mr. Sabetti. "When you combine our proprietary tag
acquisition technology with the most advanced reader management tool-set on
the market, you have a reader which can unlock new value and drive
efficiencies to the organizations that look to use RFID to improve their
operations."
    A Swap-Out Reference Guide detailing hardware and software considerations
in moving to the Sirit INfinity 510 along with full details on the Swap-Out
Program can be found at www.sirit.com.

    About Sirit Inc.

    Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency
Identification (RFID) technology worldwide. Harnessing the power of Sirit's
enabling-RFID technology, customers are able to more rapidly bring high
quality RFID solutions to the market with reduced initial engineering costs.
Sirit's products are built on more than 14 years of RF domain expertise
addressing multiple frequencies (LF/HF/UHF), multiple protocols and are
compliant with global standards. Sirit's broad portfolio of products and
capabilities are easily customized to address new and traditional RFID market
applications including Supply Chain & Logistics, Cashless Payment (including
Electronic Tolling), Access Control, Automatic Vehicle Identification, Near
Field Communications, Inventory Control & Management, Asset Tracking and
Product Authentication. For more information, visit www.sirit.com.

    Cautionary Note Regarding Forward-Looking Statements

    Safe Harbor Statement under the United States Private Securities
    Litigation Reform Act of 1995: Except for the statements of historical
    fact contained herein, the information presented constitutes "forward-
    looking statements" within the meaning of the Private Securities
    Litigation Reform Act of 1995. Such forward-looking statements involve
    known and unknown risks, uncertainties and other factors which may cause
    the actual results, performance or achievement of Sirit to be materially
    different from any future results, performance or achievements expressed
    or implied by such forward-looking statements. Readers are cautioned not
    to place undue reliance on these forward-looking statements. Actual
    results may differ materially from those indicated by these forward-
    looking statements as a result of risks and uncertainties impacting
    Sirit's business which are discussed in the section entitled "Description
    of the Business - Risks Factors" in Sirit's Annual Information Form dated
    March 19, 2007 as filed with the securities regulatory authorities in
    Canada via SEDAR. Although Sirit has attempted to identify important
    factors that could cause actual results to differ materially, there may
    be other factors that cause results not to be as anticipated, estimated
    or intended. Sirit does not undertake any obligation to update any
    forward-looking statements contained in this document as a result of new
    information, further events or otherwise.

    "Sirit", the Sirit Design and "vision beyond sight" are all trademarks of
    Sirit Inc. All other names of actual companies and products mentioned
    herein may be the trademarks of their respective owners.





For further information:

For further information: Bill Allen, Sirit Inc., (972) 243-7208 x2134,
ballen@sirit.com; Lorelei Luchkiw, Sirit Inc., (416) 367-1897 x249,
lluchkiw@sirit.com

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