Electronic Tolling deployment results from successful proof of concept
TORONTO, July 15 /CNW/ - Sirit Inc. ("Sirit") (TSX: SI), a leading
provider of radio frequency identification ("RFID") technology, announced it
has signed a strategic supply agreement ("SSA") with 3M's Brazilian subsidiary
for Sirit's RFID reader and tag technology, based upon open architecture
protocols, to support transportation-related projects in the Brazilian market.
This agreement builds upon the Global Cooperative Marketing Agreement that was
signed earlier this year between 3M's Traffic Safety Systems Division ("TSSD")
3M Brazil is a subsidiary of 3M Company, St. Paul, Minnesota, and is a
leading supplier of materials, solutions and systems to the transportation
industry in Brazil. The partnership combines Sirit's industry-leading IDentity
5100 ("ID5100") reader and transponder with 3M's trusted traffic technology
solutions, enabling a strong, comprehensive solution targeted to penetrate
transportation applications in the Brazilian marketplace.
The strategic partnership between Sirit and 3M Brazil has resulted in a
successful proof of concept ("POC") for tolling applications in many States
such as Rio Grande do Sul and Rio de Janeiro. The successful performance
experienced in the POC has led 3M Brazil to embark on the deployment of the
ID5100 reader and transponder technology in over 40 electronic toll lanes.
Over the next 12 months, this specific toll application has the potential to
expand to over 400 lane systems and hundreds of thousands of transponders
based upon passive, open standard technology.
"We are very pleased with the continued success of our relationship with
3M, in particular to be working with 3M Brazil and the opportunities available
for Sirit's passive RFID technology in this transportation marketplace," said
John Freund, vice president AVI Solutions, Sirit Inc. "3M Brazil is proving to
be a strong leader in deploying and supporting RFID solutions for the
Brazilian transportation market. This high performance offering provides
customers the opportunity to leverage RFID technology in their products with
"We are thrilled to have Sirit's products as part of our transportation
portfolio enabling 3M Brazil to offer solutions and services that address our
customers' critical needs," added Alberto Gadioli, 3M Brazil's sales and
marketing manager for TSSD. "We believe this partnership will benefit our
customers by offering RFID solutions that are based on open standard
technology, as well as bringing additional RFID expertise to our projects
through Sirit's highly experienced technical team."
Terry Griffith, 3M international marketing manager and EVR program
manager added that, "3M is very excited about the success of this initial
rollout in Brazil and looks forward to additional deployments in Brazil into
2009, along with additional projects that are currently being pursued through
our other subsidiaries around the world. With over 45 million vehicles in
Brazil, we believe there will be significant opportunity to apply this
technology to a number of other vehicle-related applications."
About 3M Traffic Safety Systems Division
The 3M Traffic Safety Systems Division has been a world leader in
transportation safety products and systems for nearly 70 years. The division
employs advanced technologies to enhance roadway safety, efficiency and
traffic management through signing, pavement marking and vehicle registration
solutions. Information on the full line of 3M transportation safety products
and systems is available at www.3M.com/tss and www.segurançaviaria.com.br.
About 3M - A Global, Diversified Technology Company
Every day, 3M people find new ways to make amazing things happen.
Wherever they are, whatever they do, the company's customers know they can
rely on 3M to help make their lives better. 3M's brands include Scotch,
Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti.
Serving customers in more than 200 countries around the world, the people of
3M use their expertise, technologies and global strength to lead in major
markets including consumer and office; display and graphics; electronics and
telecommunications; safety, security and protection services; health care;
industrial and transportation. For more information, including the latest
product and technology news, visit www.3M.com.
About Sirit Inc.
Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency
Identification (RFID) technology worldwide. Harnessing the power of Sirit's
enabling-RFID technology, customers are able to more rapidly bring high
quality RFID solutions to the market with reduced initial engineering costs.
Sirit's products are built on more than 14 years of RF domain expertise
addressing multiple frequencies (LF/HF/UHF), multiple protocols and are
compliant with global standards. Sirit's broad portfolio of products and
capabilities can be customized to address new and traditional RFID market
applications including Supply Chain & Logistics, Cashless Payment (including
Electronic Tolling), Access Control, Automatic Vehicle Identification, Near
Field Communications, Inventory Control & Management, Asset Tracking and
Product Authentication. For more information, visit www.sirit.com.
Cautionary Note Regarding Forward Looking Statements
Safe Harbor Statement under the United States Private Securities
Litigation Reform Act of 1995: Except for the statements of historical fact
contained herein, the information presented constitutes "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievement of Sirit to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Readers are cautioned not to place undue reliance
on these forward-looking statements. Actual results may differ materially from
those indicated by these forward-looking statements as a result of risks and
uncertainties impacting Sirit's business which are discussed in the section
entitled "Description of the Business - Risks Factors" in Sirit's Annual
Information Form dated March 14, 2008 as filed with the securities regulatory
authorities in Canada via SEDAR. Although Sirit has attempted to identify
important factors that could cause actual results to differ materially, there
may be other factors that cause results not to be as anticipated, estimated or
intended. Sirit does not undertake any obligation to update any
forward-looking statements contained in this document as a result of new
information, further events or otherwise.
"Sirit", the Sirit Design and "vision beyond sight" are all trademarks of
Sirit Inc. 3M is a trademark of 3M Company. All other names of actual
companies and products mentioned herein may be the trademarks of their
For further information:
For further information: Tawnya Clark, Sirit Inc., (619) 393-2645,