Sir Richard Branson wants you to fall in love with Virgin Mobile's new plans



    Spread the love with a North American first - myTime(TM), a plan where
    you choose the hour your calling clock starts

    MONTREAL, Feb. 14 /CNW Telbec/ - Invoking the spirit of John Lennon and
Yoko Ono's legendary 1969 "bed-in" Sir Richard Branson and Virginie Coossa
held their very own love fest. After celebrating Valentine's Day, by handing
out roses and chocolates to Montreal's passers by, Sir Richard and Virginie
held their modern version of the "bed-in" at the W Hotel Montréal. At the
"bed-in" they unveiled Virgin Mobile's new innovative and customer focused
post-paid offer.
    "I'm delighted to be back in Montréal on Valentine's Day to launch Virgin
Mobile's new post-paid service", said Sir Richard. "More than 16 million
Canadians are currently in contracts that don't always deliver what they want.
People now have a chance to fall in love with a mobile phone company that will
sweep them off their feet."
    "We came to Quebec in 2005 to shake up the mobile market and give
pre-paid customers a simpler, better deal," added Sir Richard. "We've had huge
success in the pre-paid market and now we're ready to bring the Virgin Mobile
love, much-needed simplicity and a more transparent and fairer option to
post-paid customers."
    Andrew Black, president and CEO of Virgin Mobile Canada, said "Virgin
Mobile is proud to be able to offer its customers plans that deliver what
people have come to expect and enjoy from Virgin Mobile - more freedom, more
flexibility and more choices."
    "One of the most exciting innovations of our revolutionary new service is
myTime(TM). In a North American first, Virgin Mobile customers will be able to
choose the hour when their unlimited calling clock begins, rather than being
told when it starts. For people who want flexibility, they can now choose the
morning time, day time or any other time that's right for them to make their
calls - this is the perfect choice - and it's only available with Virgin
Mobile," says Black.

    
    Here's why you will fall in love with the "no-con contract":

    - myPlan(TM) - Plans Where You Call the Shots - Either choose the hour
      when your calling clock starts with myTime(TM) or choose unlimited
      local talk and text with 5 friends or loved ones with myCrew(TM).

    - Great Text and Data Rates - Spread the love with Unlimited Mobile Web
      Browsing for $7/month or 2500 texts for just $10/month.

    - myVIP Membership(TM) - Super Speedy Upgrades let you get your hands on
      the hottest phones faster than a speeding bullet, access to our loaner
      phone program, jump the line for Virgin Festival tickets before anyone
      else, free local calling on your birthday, one hot music tone or
      wallpaper every month and Minute Check(TM) - where you can see on-line
      how many minutes you've used each month.

    - No Rip Offs - Now here's the real heart-stopper - No activation charge,
      no 'System Access Fee', no charges to switch plans each month and no
      exorbitant cancellation fees.

    - Show the environment some love - Virgin Mobile continues its mission to
      champion the environment with automatic e-Bills, billing that saves
      paper and helps protect the planet. You can also choose to round up
      your bill to the nearest dollar with Common Cents(TM) and the extra
      change will go towards helping people around the world through Virgin
      Unite Canada.

    - Hot Phones - Joining the fantastic line-up of Virgin Mobile phones are
      the LG Musiq and Razr2; feature packed phones at great prices that will
      let customers take advantage of everything Virgin Mobile offers.

    "Today is a great day for Quebecers as Virgin Mobile has put the customer
back in the driver's seat," says Andrew Black. "We know people will fall in
love with myPlan(TM) monthly packages because they were designed by customers
for customers. They're filled with the things people wanted from their phone
company without the headaches they normally get."

    Where to sign up for myPlan(TM) from Virgin Mobile

    Virgin Mobile's new offer is available today at select Virgin Mobile
Mini-Stores across the country or by calling Customer Care at 1-866-999-4145.
Beginning March 3, you can also sign up for myPlan(TM) at Wal-Mart, London
Drugs and other retail stores across Canada. For further details on myPlan(TM)
please visit www.virginmobile.ca.

    About Virgin Mobile Canada

    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. As the #1 mobile youth network, Virgin Mobile Canada's
mission is to connect, entertain, and reward like nobody else. Its simpler,
better deal offers customers control, flexibility, and choice to design mobile
packages that truly work for them. J.D. Power and Associates ranked Virgin
Mobile highest in customer satisfaction with prepaid wireless service for
three years in a row(1), 91% of customers would recommend Virgin Mobile to a
friend, and a 2007 independent survey confirmed that Virgin Mobile has the
happiest customers of any of the national cell phone companies in Canada.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at http://www.virginmobile.ca or by
calling 1-877-662-2824.


    ------------------
    (1) J.D. Power and Associates 2007 Canadian Wireless Customer
        Satisfaction StudySM. The 2007 Canadian Wireless Customer
        Satisfaction Study is based on responses from nearly 6,000 mobile
        phone users. Respondents were surveyed in September 2007.
        jdpower.com.
    




For further information:

For further information: or to arrange an interview, please contact:
Andrée-Anne Pelletier, HKDP Communications and public affairs, (514) 395-0375,
ext. 231, (514) 248-7844, aapelletier@hkdp.qc.ca; Chris Baines, Virgin Mobile
Canada, (416) 607-8412, (647) 378-8859, chris.baines@virginmobile.ca

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