Sir Richard Branson unveils Virgin Mobile's revolutionary new monthly packages



    Announces a North American first with myTime(TM) - a plan where you
    choose what time your calling clock starts

    TORONTO, Feb. 13 /CNW/ - Sir Richard Branson's Virgin Mobile Canada fired
another shot in its mobile revolution today after it unveiled its new
innovative and customer focused post-paid offer that lets 'you call the
shots'. Named myPlan(TM), a range of monthly packages delivers on Virgin
Mobile's promise to "take the 'con' out of contracts" and is an exciting
alternative to the status quo.
    During an action-packed morning in downtown Toronto, Virgin Mobile Canada
founder, Sir Richard Branson, stormed the streets of Toronto in a
revolutionary convoy spreading the message of mobile freedom with his team of
mobile revolutionaries. The convoy finished its tour of duty at Yonge-Dundas
Square where Branson took centre stage to reveal the exact details of the new
plans.
    "More than 16 million Canadians are currently in contracts that don't
always deliver what they want," said Sir Richard. "People now have a chance to
join a company that will treat them the way they deserve to be treated."
    "Virgin Mobile came to Canada in 2005 to shake up the mobile market and
give pre-paid customers a simpler, better deal. We've had huge success in the
pre-paid market and we're now ready to bring the Virgin Mobile flare,
much-needed simplicity and a more transparent and fairer option to post-paid
customers," added Sir Richard.
    Andrew Black, president and CEO of Virgin Mobile Canada said, "We are
very excited to bring Canadians a post-paid mobile service that is focused on
what they really want from their mobile phone company. Virgin Mobile is proud
to be able to offer its customers plans that deliver what people have come to
expect and enjoy from Virgin Mobile - more freedom, more flexibility and more
choice."
    "One of the most exciting innovations of our revolutionary new service is
myTime(TM). In a North American first, Virgin Mobile customers will be able to
choose the hour when their unlimited calling clock begins, rather than being
told when it starts. For people who want the flexibility to choose the morning
time, day time or any other time that's right for them to make their calls,
this is the perfect choice - and it's only available with Virgin Mobile," said
Black.

    
    Here's what makes the "no-con contract" so different:

    -   myPlan(TM) - Plans Where You Call the Shots - Either choose the hour
        when your calling clock starts with myTime(TM) or choose unlimited
        local talk and text with your 5 buddies with myCrew(TM).

    -   Great Text and Data Rates - Get Unlimited Mobile Web Browsing for
        $7/month or 2500 texts for just $10/month.

    -   No Rip Offs - No activation charge, no 'System Access Fee', no
        charges to switch plans each month and no exorbitant cancellation
        fees.

    -   myVIP Membership(TM) - Virgin Mobile treats you like a VIP (Virgin
        Important Person) with the red carpet treatment you deserve. With
        Super Speedy Upgrades you can get your hands on the hottest phones
        faster than a speeding bullet. You will also get full access to our
        loaner phone program, jump the line for Virgin Festival tickets
        before anyone else, free local calling on your birthday, one hot
        music tone or wallpaper every month and Minute Check(TM) - where you
        can see on-line how many minutes you've used each month.

    -   Be a Do Gooder - Virgin Mobile continues its mission to champion the
        environment with automatic e-Bills, billing that saves paper and
        helps protect the planet. You can also choose to round up your bill
        to the nearest dollar with Common Cents(TM) and the extra change will
        go towards helping people around the world and here at home through
        Virgin Unite Canada.

    -   Hot Phones - Joining the fantastic line-up of Virgin Mobile phones
        are the LG Musiq and Moto Razr2; feature-packed phones at great
        prices that will let customers take advantage of everything
        Virgin Mobile offers.
    

    "Today is a great day for Canadians as Virgin Mobile has put the customer
back in the driver's seat," continued Black. "myPlan(TM) monthly packages were
designed by customers for customers and as a result they are truly
revolutionary and filled with the things customers wanted from their phone
company without the headaches they normally get."

    Where to sign up for myPlan(TM) from Virgin Mobile

    Virgin Mobile's new offer is available starting today at select Virgin
Mobile Mini-Stores across the country or by calling Virgin Mobile Customer
Care at 1-866-999-4145. Beginning March 3, you can also sign up for myPlan(TM)
at Wal-Mart, London Drugs and other retail stores across Canada. For further
details on myPlan(TM) please visit www.virginmobile.ca.

    About Virgin Mobile Canada

    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. As the No. 1 mobile youth network, Virgin Mobile Canada's
mission is to connect, entertain, and reward like nobody else. Its simpler,
better deal offers customers control, flexibility, and choice to design mobile
packages that truly work for them. J.D. Power and Associates ranked Virgin
Mobile highest in customer satisfaction with prepaid wireless service for
three years in a row(1), 91% of customers would recommend Virgin Mobile to a
friend, and a 2007 independent survey confirmed that Virgin Mobile has the
happiest customers of any of the national cell phone companies in Canada.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at http://www.virginmobile.ca or by
calling 1-877-662-2824.

    
    (1)   J.D. Power and Associates 2007 Canadian Wireless Customer
          Satisfaction Study(SM). The 2007 Canadian Wireless Customer
          Satisfaction Study is based on responses from nearly 6,000 mobile
          phone users. Respondents were surveyed in September 2007.
          jdpower.com.
    

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: or to arrange an interview, please contact:
Erica Faltous, Hill & Knowlton Canada, (416) 413-4695, (416) 655-8221,
erica.faltous@hillandknowlton.ca; Chris Baines, Virgin Mobile Canada, (416)
607-8412, (647) 378-8859, chris.baines@virginmobile.ca

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