Simplify Gift Giving - Survey Says One in Three Canadians Prefer the Gift of Money



    INTERAC Email Money Transfer offers a unique, convenient, secure and fast
    solution to simplify gift-giving this holiday season

    TORONTO, Dec. 18 /CNW/ - Giving and receiving the perfect gift this
holiday season is easier and more convenient than you think. A national
survey, commissioned by Acxsys Corporation, the architects of the INTERAC
network, and conducted by The Strategic Counsel(1), reports one in three
Canadians prefer to receive a gift of money over a wrapped present. Simplify
gift giving this year and offer a gift they can really use - the gift of
money.
    INTERAC Email Money Transfer makes gift giving easy this holiday season
by allowing Canadians to send and receive money directly from one bank account
to another, simply and securely, using online banking and email notification.
INTERAC Email Money Transfer is another way that INTERAC services help
Canadians access their money securely and quickly.
    "INTERAC Email Money Transfer is viewed as one of the most efficient and
convenient web-based person-to-person transfer services in the world, which
helps make it such a great alternative to gift cards," said Barry Campbell,
Director, Business Development, Acxsys Corporation. "With INTERAC Email Money
Transfer, you're not restricted to a particular store or expiry date and you
don't have to worry about misplacing a card or about the remaining balance
associated with gift cards."

    No More Lost or Misplaced Money Gifts
    -------------------------------------
    INTERAC Email Money Transfer solves the problem of lost or misplaced
cash, gift cards and cheques. More than 19 per cent have lost, forgotten to
use or been unable to cash a cheque they received as a gift. Close to half of
Canadians (46%) have lost or forgotten to use some or all of the value of a
gift card they received. With INTERAC Email Money Transfer the cash is
guaranteed.
    "With 91 per cent of Internet users on email and 58 per cent using online
banking, INTERAC Email Money Transfer meets the needs of today's
Internet-savvy consumers, especially during the busy holiday season," said
Campbell. "Canadians sent more than 5 million INTERAC Email Money Transfers
this year with a value of more than $2 billion, and more consumers are
discovering the ease, convenience and practicality of the service. Gift giving
is a natural evolution of INTERAC Email Money Transfer."

    How INTERAC Email Money Transfer Works
    --------------------------------------
    INTERAC Email Money Transfer is simple and secure because it works with
your existing and trusted online banking service. All you need is access to
online banking through a participating financial institution, and you can send
money to anyone with an email address and a Canadian bank account.
    Money is not transferred over email. Email acts as a notification only
and the recipient must correctly answer a security question specified by the
sender in order to access funds. Once the recipient receives the email
notification they can access funds right away through their online bank
account at a participating financial institution.
    INTERAC Email Money Transfer is currently offered by BMO Bank of
Montreal, CIBC, Scotiabank, TD Canada Trust, and RBC. For more information
about INTERAC Email Money Transfer, please visit www.interac.ca.

    About Acxsys Corporation
    ------------------------
    Acxsys Corporation, comprised of eight large financial institutions as
shareholders, is headquartered in Toronto, Ontario. Acxsys specializes in the
development and operation of new payment service opportunities as well as
consulting and management services in the field of electronic payments. The
Corporation's shareholders are the architects of Canada's national network for
shared electronic financial services: INTERAC Direct Payment, Canada's
national debit card service and INTERAC Shared Cash Dispensing Service for
cash withdrawals at Automated Banking Machines. For more information, please
visit www.acxsys.ca.

    
    ---------------------------
    (1) The Omnibus survey was conducted for The Strategic Counsel from
        November 15 to 20, 2007, among a representative sample of 1,000 adult
        Canadians, 18 years or older. The margin of error for a sample of
        1000 is 3.1 percentage points, 19 times out of 20.
    






For further information:

For further information: Tina Romano, Acxsys Corporation/Interac
Association, (416) 869-5062, tromano@interac.ca; Catherine Héroux, Strategic
Objectives, (416) 366-7735 ext. 222, cheroux@strategicobjectives.com

Organization Profile

ACXSYS CORPORATION

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890