SILVERBIRCH STUDIOS & BREAKTHROUGH NEW MEDIA Announce Start of Production on Two Games Based on the Upcoming Animated Kids Television Series "Jimmy Two Shoes"



    TORONTO, Jan. 9 /CNW/ - SilverBirch Studios, a member of the SilverBirch
Inc. (TSX-V: SVB) group of companies, and Breakthrough New Media announced
today that they have signed an agreement to develop two games based on the
upcoming animated kids television series, Jimmy Two Shoes to be broadcast on
Teletoon Canada and Jetix Europe.
    Jimmy is an enthusiastic 14 year-old kid who, through a series of
missteps, falls into the weird world of Miseryville, where everything is
designed to inflict torment onto its inhabitants. Always irrepressible, Jimmy
stirs up the fun in his new bizarre home much to the chagrin of Miseryville's
Big Cheese - Lucius Heinous the Seventh.
    As part of the agreement SilverBirch Studios will develop a mobile game,
which will be distributed through Swedish based Global Fun and an online flash
game that will be housed on the official website at Teletoon.com. Both games
will concurrently launch when the Jimmy Two Shoes series debuts in early 2009.
    "I'm very excited about the opportunity to work on games based on this
animated property", said Wojtek Kawczynski, SVP & GM of SilverBirch Studios,
"Breakthrough is an accomplished Canadian multiplatform game producer and to
be able to work on a concept developed by them is great way to start our
relationship."
    "We are very confident that SilverBirch will deliver top quality games on
both platforms" adds Dorothy Vreeker, Creative Director/Producer of
Breakthrough New Media.
    The Jimmy Two Shoes interactive project (both mobile and online) has been
generously funded through the Telefilm Canada New Media Fund and the Bell
Broadcast and New Media Fund.
    In other news, SilverBirch Inc. announced today that it had reached
agreement with a small group of senior staff and contracted personnel to
convert $28,500 of outstanding debt into common shares of the corporation at a
price per share of $0.30. This results in the issue of a total of 95,000 new
common shares, subject to the approval of the TSX Venture Exchange.

    About SilverBirch Studios Inc.

    SilverBirch Studios is a leading developer, based in Toronto,
specializing in premium handheld and mobile games. The Company is focused on
end-to-end game development with leading publishers for projects based on its
own proprietary IP as well as that of its many partners. SilverBirch Studios
Inc. is a wholly owned subsidiary of SilverBirch Inc., a publicly traded
digital media company based in Toronto. For more information visit
www.silverbirchinc.com

    About Breakthrough New Media

    Breakthrough New Media (BNM) is the interactive division of Breakthrough
Films & Television. BNM has produced many quality, award-winning websites and
games that complement Breakthrough's television properties. BNM's most recent
releases include a GBA game and a mobile game for the animated series "Atomic
Betty, "Kenny vs Spenny: Best Friends/Worst Enemies'', a mobile game based on
the hit Comedy Central show and "Uh-Oh Flamingo!", an online game based on the
animated series Captain Flamingo. "Uh-Oh Flamingo!" recently won the
'Excellence in Gaming' award at the 2007 Canadian New Media Awards. Visit
www.breakthroughfilms.com/newmedia for more information.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of the content of this news release.

    %SEDAR: 00020946E




For further information:

For further information: Wojtek Kawczynski, Senior Vice President and
General Manager, SilverBirch Studios Inc., Tel: (416) 621-6711 Ext 36, Email:
wojtek@silverbirchinc.com; Alethea Robinson, Manager, Marketing and
Communications, Breakthrough New Media, Tel: (416) 366-6588 ext 222, Email:
arobinson@breakthroughfilms.com; Shannon Kerr, Media Contact For Breakthrough
New Media, SSA Public Relations, Tel: (818) 907-5929, Email: skerr@ssapr.com

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